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Division of Tourism's I LOVE NEW YORK's 2012 Media Plan

Dec 20, 2011

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The Division of Tourism is pleased to share their I LOVE NEW YORK's 2012 Media Plan with the tourism industry of New York State.

The goals of their plan is to increase I LOVE NEW YORK brand visibility, unify their consumer message with other tourism marketing efforts, and help promote the amazing destinations and attractions across the state.

The Division of Tourism, has accomplished this by putting a cost effective and coordinated paid media campaign in market for three seasons, supported it with integrated public relations, social media and collateral - and partnered with industry and private stakeholders, including launching a new co-op program that will target consumers in seven major media markets.

The Discover Your creative campaign is meant to provide a strong invitation to consumers to visit New York State, while reinforcing iconic destinations and experiences travelers already know.

Feel free to send your comments to Edward Maitino ,Managing Director, Division of Marketing, Advertising and Tourism (, Kelly Rabideau (, who will be managing I LOVE NEW YORK partnerships, or Rick Machung (, who will be overseeing our media buyer.

The Division of Tourism looks forward to working closely with all their valued partners in 2012 to implement a successful marketing program and grow tourism across the state.