April 22-24, 2026 | Utica, N.Y.
2026 New York State Tourism Conference
Registration is now open for the 2026 NYS Tourism Conference! Join tourism professionals from across the state and country on April 22–24, 2026 for three days of learning, collaboration, and inspiration. This annual event unites industry leaders to explore the trends shaping New York’s tourism future.
This year’s conference will be hosted in Utica, New York, a vibrant city of growth, culture, and community. Experience why the region is among the fastest-growing in the state as you sample Utica's famous dishes, connect with the local community, and discover all that Oneida County has to offer. This can't-miss event will be hosted at the welcoming and downtown-located Delta by Marriott Utica.
Discover new ideas, strengthen industry connections, and celebrate all that makes New York’s tourism community thrive!
Public Registration: $795
NYSTIA Member Registration: $525
$475 with $50 early bird discount; expires March 31, 2026
* 2026 NYS Tourism Champions and NYS Tourism Partners are pre-registered.
Cancellations received by April 10, 202 will receive a full refund. Credits or refunds will not be available after April 11, 2026.
Online registration closes Friday, April 17, 2026.
Pack your bags for Utica—it’s time for the can’t-miss tourism industry event of the year! Central New York is on the rise, and you’ll see firsthand why it’s becoming one of the state’s fastest growing regions. Along with real-time industry updates and practical solutions that help us work smarter (and keep our sanity), this is the place to strengthen connections and spark new ideas. Don’t come alone—bring a board member, a local leader, even your mayor—and show them how tourism is driving big wins for our communities. Oneida County is rolling out the welcome mat, and I’ll see you there!
- Cassandra Harrington, Event Co-Chair
President, Destination Marketing Corp. / NYSTIA Board Chair
Destination Hosts: Oneida County Tourism
This year’s conference will be hosted in Utica, New York, a vibrant city of growth, culture, and community. Experience why the region is among the fastest-growing in the state as you sample Utica's famous dishes, connect with the local community, and discover all that Oneida County has to offer. Explore Oneida County.
Hosting the 2026 New York State Tourism Conference is a true honor for our organization and our community. Our team is eager to welcome colleagues to Utica, highlight the exciting developments taking place here, and share the unique flavors and stories that make Oneida County such a special place in New York State. We can't wait to see you in April!
- Sarah Foster Calero, Host DMO / Event Co-Chair
President, Oneida County Tourism
Host Hotel: Delta Hotels by Marriott Utica
Host Hotel: Delta Hotels by Marriott Utica
Address: 200 Genesee Street, Utica, New York, USA, United States
NYSTIA Rate: $169.00 USD
Featuring: The 2026 Scholarship Auction Gala Banquet
We’re pleased to announce the return of the Destinations of New York State Scholarship Auction in 2026, an opportunity to support New York State tourism and hospitality students while bidding on exceptional items and experiences! We are currently seeking donations to make the auction a success! If you have a unique item, experience, or idea to contribute, we’d love to hear from you. Donation link coming soon!
The official auction will take place on the evening of Thursday, April 23rd as part of the 2026 NYS Tourism Conference. We can't wait to see you there!
- Scholarship Auction Co-Chairs:
Jennifer Ackerson, Alon Tourism Solutions
James Sauter, rove
Proud Partner Of:
The New York State Division of Tourism is part of the Empire State Development Corporation and goes to market under the consumer brand I LOVE NEW YORK.
Presenting Partners:
Rove is a leading travel & tourism data and analytics company. Leading tourism organizations & destinations globally rely on their tourism data & analytic products and industry expertise to navigate change, maximize travel visitation, and grow revenues.
Miles is a strategic marketing company focused exclusively on travel and tourism, working with more than 90 destinations and hospitality businesses to create forward-thinking print and digital content marketing solutions.
Presented By:
