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DiscoverUpstateNY.com: The Premier Travel Website for Upstate NY

NYSTIA 2024 Co-Op Digital Program: Increase Tourism by 'Sharing Your Adventure' starting at $300

80,000 – 200,000+ Monthly Visits*: DiscoverUpstateNY.com reaches thousands of potential travelers interested in visiting and engaging in your offering. 

Ask me about our new programs for promoting the: Eclipse, Wineries, Breweries, Parks and more in your region.

DiscoverUpstateNY.com is the award-winning premier website to Find Your Adventure by exploring the best travel information for all nine Regions of Upstate New York. It provides visitors with the content and tools to curate an exciting memorable vacation with: outdoor and indoor recreational activities, fun-filled attractions, historic sites, wine and brew trails, fantastic restaurants as well as lodging opportunities including resorts, hotels, vacation rentals and campgrounds.

There is something for every visitor with an emphasis on the Millennial and Gen X segments seeking family fun, getaways for two, adventure trips, celebrations and generational gatherings. With an up-to-the-minute Events Calendar and interactive Trip Mapping tool and a new EV Station map, having a presence here is core to your tourism.

Discounted Package Includes Significant Added Value:

  • Your ad displayed on at least 20+ main menu pages
  • Bonus dedicated content webpage published on DiscoverUpstateNY.com searchable by location and category**
  • Bonus Facebook monthly re-post on the 25,000+ 'liked' DiscoverUpstateNY.com Facebook page
  • Bonus seasonal ad changeouts up to 3 times per year
  • Trip mapping for your location
  • Google analytic reporting

NYSTIA Advertising Units and Discounted Rates:

Medium Ad

$475 for 6 months or $975 per year

Top Page Banner Ad #1

- Ad is on every page of the 4,000+ page website

$1,550 for 6 months or $2,950 per year

Top Page Banner Ad #2

- Ad is on every page of the 4,000+ page website

$1,350 for 6 months or $2,575 per year 

Large Wide Ad $725 for 6 months or $1,375 per year
Extra Large Ad $1,275 for 6 months or $2,425 per year
Blog Post with Links $300 each (900 words, 5 images and links)
Custom Packages Available  

DiscoverUpstateNewYork.com Ad Sizes and Specs

Top Banner Ads:

Left banner is 600W x 180H + right banner is 728W x 180H
Top Banner ads appear on every page of the website

Ad Sizes (pixels):

Other Website Ad Units

  • Medium Ad: 246W x 196H               
  • Top Banner Ad #1: 728W x 180H
  • Top Banner Ad #2: 600Wx 180H
  • Large Wide: 502 W x 196H               
  • Extra Large Rectangle: 758W x 196H

Material Specs: Please submit ads in jpeg or png image files
Scheduling:
Ads can be launched within 48 hours of receiving material

For more information contact:

Madelyn A. Roberts
Advertising + Partnerships/Consultant

MAR Media
www.DiscoverUpstateNewYork.com
madelyn.roberts1@gmail.com 
516.662.9555 – m

*Google Analytics
Notes: Custom ad design can be created for $100. **Bonus content provided for Destinations, Attractions and Hospitality with purchase of Large, Extra Large and Banner ads. Content subject to Publisher approval.