DiscoverUpstateNY.com: The Premier Travel Website for Upstate NY

NYSTIA 2023 Co-Op Digital Program: Increase Tourism by 'Sharing Your Adventure' starting at $250

80,000 – 200,000+ Monthly Visits*: DiscoverUpstateNY.com reaches thousands of potential travelers interested in visiting and engaging in your offering. 

DiscoverUpstateNY.com is the award-winning premier website to Find Your Adventure by exploring the best travel information for all nine Regions of Upstate New York. It provides visitors with the content and tools to curate an exciting memorable vacation with: outdoor and indoor recreational activities, fun-filled attractions, historic sites, wine and brew trails, fantastic restaurants as well as lodging opportunities including resorts, hotels, vacation rentals and campgrounds.

There is something for every visitor with an emphasis on Millennials and Gen X’ers seeking family fun, getaways for two, adventure trips, celebrations and generational gatherings. With an up-to-the-minute Events Calendar and interactive Trip Mapping tool, having a presence here is core to your tourism.

Discounted Package Includes Significant Added Value:

  • Your ad displayed on at least 20+ main menu pages
  • Bonus dedicated content webpage published on DiscoverUpstateNY.com searchable by location and category**
  • Bonus Facebook monthly re-post on the 25,000+ 'liked' DiscoverUpstateNY.com Facebook page
  • Bonus seasonal ad changeouts up to 3 times per year
  • Trip mapping for your location
  • Google analytic reporting

NYSTIA Advertising Units and Discounted Rates:

Medium Ad

$475 for 6 months or $900 per year
Top Page Banner Ad #1

$1,450 for 6 months or $2,700 per year

Ad is on every page of the website
Top Page Banner Ad #2

$1,250 for 6 months or $2,250 per year 

Ad is on every page of the website
Large Wide Ad $675 for 6 months or $1,300 per year
Extra Large Ad $1,200 for 6 months or $2,200 per year
Blog Post with Links $250 each
Custom Packages Available  

Discover Upstate NewYork.com Ad Sizes and Specs

Top Banner Ads: left banner is 600W x 180H + right banner is 728x90 
Top Banner ads appear on every page of the website

Ad Sizes (pixels):

Other Website Ad Units

  • Medium Ad: 246W x 196H               
  • Top Banner Ad: 728W x 180H
  • Large Wide: 502 W x 196H               
  • Top Banner Ad #2: 600Wx 180H
  • Extra Large Rectangle: 758W x 196H

Material Specs: Please submit ads in jpeg or png image files
Scheduling: Ads can be launched within 48 hours of receiving material

For more information contact:

Madelyn A. Roberts
Advertising + Partnerships/Consultant
www.DiscoverUpstateNewYork.com
madelyn.roberts1@gmail.com 
516.662.9555 – m

*Google Analytics
Notes: Custom ad design can be created for $100. **Bonus content provided for Destinations, Attractions and Hospitality with purchase of Large, Extra Large and Banner ads. Content subject to Publisher approval.