DiscoverUpstateNY.com: The Premier Travel Website for Upstate NY
NYSTIA 2025 Co-Op Digital Program: Increase Tourism by 'Sharing Your Adventure' starting at $300
80,000 – 200,000+ Monthly Visits*: DiscoverUpstateNY.com reaches thousands of potential travelers interested in visiting and engaging in your offering.
Ask me about our programs promoting the: Erie Canal Bicentennial, 4 Season Destinations, Wineries, Breweries, Parks and more in your region.
DiscoverUpstateNY.com is the award-winning premier website to Find Your Adventure by exploring the best travel information for all nine Regions of Upstate New York. It provides visitors with the content and tools to curate an exciting memorable vacation with: outdoor and indoor recreational activities, fun-filled attractions, historic sites, wine and brew trails, fantastic restaurants as well as lodging opportunities including resorts, hotels, vacation rentals and campgrounds.
There is something for every visitor with an emphasis on the Millennial and Gen X segments seeking family fun, getaways for two, adventure trips, celebrations and generational gatherings. With an up-to-the-minute Events Calendar and interactive Trip Mapping tool and a new EV Station map, having a presence here is core to your tourism.
Discounted Package Includes Significant Added Value:
- Your ad displayed on at least 20+ main menu pages
- The Top Banner ads appear on every page of the 4,000+ page website
- The Large, Extra Large and Top Banner ad units receive bonus ad placements on 10+ pages
- Bonus dedicated content webpage published on DiscoverUpstateNY.com searchable by location and category**
- Bonus Facebook monthly re-post on the 25,000+ 'liked' DiscoverUpstateNY.com Facebook page
- Seasonal ad changeouts up to 3 times per year
- Trip mapping for your location
- Opportunity to include events on the DiscoverUpstateNY.com calendar DiscoverUpstateNY.com Events Calendar Page
- Google analytic reporting
Advertising Units and NYSTIA Discounted Rates:
| Medium Ad |
$490 for 6 months or $980 per year |
|
Top Page Banner Ad #1 - Ad is on every page of the 4,000+ page website |
$1,590 for 6 months or $3,040 per year |
|
Top Page Banner Ad #2 - Ad is on every page of the 4,000+ page website |
$1,390 for 6 months or $2,650 per year |
| Large Wide Ad | $750 for 6 months or $1,440 per year |
| Extra Large Ad | $1,325 for 6 months or $2,550 per year |
| Blog Post with Links | $300 each (900 words, 5 images) |
|
NEW: Video Unit Video Ad: :15 or :30 (Medium size unit) |
$525 for 6 months, $1,025 per year |
|
NEW: Seasonal Attraction/Experience Unit - 50-75-word intro |
$400 – for 6 months or $775 for 12 months - showcased on home page |
DiscoverUpstateNewYork.com Ad Sizes and Specs
Top Banner Ads:
Left banner is 600W x 180H + right banner is 758W x 180H
Top Banner ads appear on every page of the website
Ad Sizes (pixels):
Other Website Ad Units
Seasonal Attraction Unit:
- Medium Ad: 246W x 196H
- Top Banner Ad #1: 758W x 180H
- Top Banner Ad #2: 600Wx 180H
- Large Wide: 502 W x 196H
- Extra Large Rectangle: 758W x 196H
- Seasonal Attraction Unit: 246W x 196H
Material Specs: Please submit ads in jpeg or png image files
Scheduling: Ads can be launched within 48 hours of receiving material
For more information contact:
Madelyn A. Roberts
Advertising + Partnerships/Consultant
MAR Media
www.DiscoverUpstateNewYork.com
madelyn.roberts1@gmail.com
516.662.9555 – m
*Google Analytics
Notes: Custom ad design can be created for $100. **Bonus content provided for Destinations, Attractions and Hospitality with purchase of Large, Extra Large and Banner ads. Content subject to Publisher approval.