Online International Inbound Travel Professional Development Program

While the U.S. enjoyed hosting over 72 million travelers from around the world in 2024, the perception is that these visitors are only interested in major destinations.  The reality is that it is mostly major destination and destination products that actually sell to this market.  Learning how to reach and sell to the global travel market is within the reach of every destination and destination product in New York.  America 250 and the 2026 FIFA World Cup will drive greater interest from global visitors to visit the U.S.; it is critical to know how to reach that market now.  

 A Cost-Effective Way to Grow the International Visitor Market 

The Steps to Success program, developed in partnership between International Inbound Travel Association (IITA) and Alon Tourism Solutions, has successfully educated destination and destination products around the country to grow their share of the international inbound market. As part of our commitment to our partners, we are excited to share this proven educational opportunity in an accessible, online format, through the Inbound Insider: Steps to Success Online Program. 

This program is designed to help destinations, suppliers, and tourism professionals better understand how to work with inbound tour operators, and how international travel trade relationships can grow their business.  

What You will Learn 

Working with international tour operators is one of the most effective ways to expand your reach and attract new visitors. This program offers practical training to help you: 

• Understand the fundamentals of the inbound travel market 

• Build partnerships with international operators and travel trade professionals 

• Develop market-ready products that meet trade (B2B) expectations 

• Align your team and stakeholders to drive visitation of international visitors.  

Who Should Take the NEW Online Course 

• ALL Destinations and Destination Products as an introduction to the Global Travel Market: It’s not just for major destinations. 

• Experienced Tourism Professionals: As a refresher course for professionals already engaging with the travel trade 

• New Employees: As an onboarding tool for new staff members or partners 

• DMO and Destination Product Staff: As an alignment resource to ensure consistency across your organization or business working with the international market.   

The objective of this online course is to enable a DMO and Destination Products to provide “sales materials” to (B2B) IO’s (Inbound Operators) and RTO’s (Receptive Tour Operators) to be utilized by the Travel Trade to sell to their global traveler clients. 

The program begins with the Comprehensive Overview of How to Work with Inbound Operators. 

There are several options for implementation: 

• Individual Participation – Employees or stakeholders purchase the program individually. 

• Promote & Recommend – Highlight the program on your website or in partner communications, encouraging stakeholders to enroll independently with special discount. 

• Bulk Purchase – DMOs purchase program codes in bulk, with additional discounts, to provide directly to stakeholders. This is a powerful way to engage and strengthen your tourism ecosystem by gifting access to the program. 

IITA & Alon Tourism Solutions offer special pricing and customizable content that anyone can use to communicate with stakeholders and partners. This helps drive participation and supports your efforts to grow international inbound visitation. 

Contact Hayley Coriaty, Director of Operations at hcoriaty@alontourism.com for more information and how to redeem your NYSTIA Membership offer. This offer is valid through December 31^st 2025.

Complimentary Office Hours  

To further support learners, IITA & Alon Tourism Solutions offers free quarterly Office Hours sessions, open Q&A discussions where you can ask questions, share challenges, and learn from peers. Watch for your next invitation.   

Get Started Today   

Strengthen your readiness for international markets and position your organization for long-term growth. Enroll in the Inbound Insider: Steps to Success Online Program today and unlock your member offer.