Marketing

NYSTIA helps members promote their destinations through a variety of cooperative advertising and marketing programs, including discounted rates on digital advertising campaigns, unbeatable below-rack-card rates on ads in nationally recognized publications, an online package promotions program, and promotion at professionally-staffed consumer travel shows.

Be A 2024 Tourism Champion!

Thank you to all of our 2023 Tourism Champions! The commitment of 30+ destinations to our programming and consumer travel shows schedule had a profound impact in 2023: Many of you were able to appreciate our new booth presentation firsthand in Oswego. We're attracting more attention and providing a better, more interactive experience for consumers. We attended more domestic and international…

2023 Travel Show Schedule & Registration

Continued improvements to booth presentation and strategy in 2023 NYSTIA's travel show presence underwent significant upgrades as a part of our 2022 recovery and resurgence initiatives. We're continuing to enhance both our use of technology and our consumer engagement techniques to provide an enriched experience for the consumer and better outcomes for our exhibitors: Trade Show Plans & Strategy…

ITS2023 & NYS Marketplace: Travel Trade Activation

New York State Marketplace & Reception:An Exclusive, Alon Tourism Solutions Curated Event New York State MarketplaceJavits Center, NYC | Thursday, Oct 26, 2023 | Lower Level Hall 1A | 3:30 - 6:30 PM ITS2-23 Sunset Cruise Receptionsponsored by La Barca Cantina, AKA, and Alon Tourism SolutionsLa Barca Cantina | Pier 81, W 41st St., NYC | 6:30 - 9:00 PM NYS Marketplace & Reception Participation:…

Market New York Grant

More information on the Market New York Grant and the several exciting new initiatives to benefit New York State's tourism industry.

NYSTIA Co-Op programs are evolving and expanding to meet our members' needs in this dynamic and challenging marketplace.

NYS Travel Guides

Download these free New York State travel guides!

Share Your DEAI Case Study

The DEI Committee wants to hear your DEI or DEAI story. We believe that our colleagues benefit when we can learn from each other. We have crafted several questions that we hope are easy to answer and will help us craft a case study based on your experiences. Once we have your submission, we will draft it into a case study that will be posted on our website. Additionally, we hope that we can…