Feb 23, 2026
March 25th | 9:15-9:45 AM
Join us on Wednesday, March 25th, at 9:15 AM for an engaging Wednesday Webinar with Kelly Fitzpatrick, Client Success Manager at Zartico and panelists from Visit Buffalo, Tour Cayuga, and Visit Ithaca!
In a world where travelers crave meaning over marketing, DMOs must shift from promoting places to stay to facilitating experiences worth sharing. Gone are the days of generic campaigns. As we saw in 2025, they simply didn’t convert. Looking forward, the destinations that thrive will be those that harness visitor intelligence and behavioral data to personalize every touchpoint - from social content to campaign strategy.
This session explores how DMOs can move beyond traditional attraction-based marketing and instead position wineries, breweries, and culinary culture as key identity drivers for their destinations. Using real visitor intelligence, we’ll uncover who your food and beverage visitors really are, what motivates them, and how to turn those insights into measurable marketing success. Whether you're engaging locals eager for new taproom releases, out-of-towners pairing vineyard visits with outdoor adventures, or culinary travelers chasing seasonal food trails, each segment demands a tailored approach.
Why You Should Attend This Session:
- If you’re ready to make winery tourism, craft beer culture, and culinary storytelling core pillars of your destination’s brand, and performance, or are considering to, this webinar is for you.
You'll Learn How to:
- Build visitor profiles from behavioral data and feeder market insights
- Align storytelling around food & beverage with seasonal traveler intent
- Turn wineries, breweries, and food scenes into trackable economic engines
- Report and optimize using visitor intelligence to prove ROI
About the Presenter:
As a Client Success Manager at Zartico, Kelly, brings over eight years of experience working with DMOs. Passionate about leveraging data to drive impact, Kelly specializes in understanding her clients’ unique organizational goals and translating visitor behavior insights into strategic action. She helps destinations use data-driven strategies to reach their goals and attract quality visitors.
About the Organization:
Zartico's mission is to provide the clearest view of the visitor economy. As the world's first Destination Operating System, they combine science, technology, and domain expertise to create Smart Destinations and positively impact communities. With decades of destination and travel experience, Zartico is uniquely positioned to lead the transformation from global destination marketing to global destination leadership.
The Panelists: