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Workforce Development Committee

Make workforce development a part of your mission!

Committee Purpose: To strengthen and expand New York State's tourism industry by building career pathways, enhancing employer capacity, and connecting talent to opportunity across the state for a robust, sustainable tourism workforce.

Committee Vision: 

In three years, the committee aims to have made the following impact for NYSTIA, its members and the greater NYS tourism industry. 

  • Established as a statewide resource for workforce development in tourism.
  • Known for creating tangible results (e.g., job placements, internships, improved, stronger school-employer connections).
  • Built a replicable model of tourism workforce development that can be copied across NYS.
  • Established strong relationships with colleges, students, and local workforce systems.
  • Facilitated personal connections at NYSTIA events between students and employers.

Committee Guiding Values:

  • Equity and accessibility in tourism job opportunities.
  • Community vitality through local workforce development.
  • Practical, results-driven strategies with measurable impact.
  • Collaboration and communication across sectors.
NYSTIA's Workforce Development Committee is open to all NYSTIA members.
 

- Nicole Mahoney
Co-Chair, NYSTIA Workforce Development Committee
CEO, Travel Alliance Partnership

 

- Liza Ochsendorf
Co-Chair, NYSTIA Workforce Development Committee
Director of Workforce Development, Warren County

2025 NYSTIA's Workforce Development Committee Members:

Nicole Mahoney - CEO, Travel Alliance Partnership & Podcast Host of Destination on the Left

Liza Ochsendorf - Director of Workforce Development, Warren County/Government

Valerie Knoblauch - Retired President of Finger Lakes Visitor Connection

Dwayne Thomas - Director of the Saint Regis Mohawk Tribe Office of Economic Development 

Antwan Williams - Director of Youth System Services, RochesterWorks 

Brandi Guerinot -Acting Dean in the College of Hospitality, Sport, and Tourism Management/Niagara University

Ryan McCabe - Finger Lakes Community College Associate Provost of Academic Innovation and Learning Resources

Bob Provost - President & CEO of NYSTIA 


Brooke Wilson- NYSTIA Staff Liaison

Join NYSTIA's Workforce Development Committee: