ROVA: The Magazine For Epic Road Trips

Outdoor Travel is the #1 Trend in Tourism

April/May 2026 Multimedia Print/Digital Program:

'I LOVE NY'-branded NYSTIA Co-Op Section:

  • 'Celebrate America 250 Road Trips' Destinations

1) Section includes an I Love NY-branded NYSTIA Co-Op Banner and will be themed as listed above

2) Added Value (special Content bonus for December/January): 

- All participants receive multimedia exposure on rovamag.com with a 728x90 ad banner and those with a 1/4 page ad or larger can submit a blog to share your destination's story for the section theme OR 

- NEW: With a 1/2 page or larger, your destination can be included in a Travel NYS eBlast from ROVA with the 'America 250 Road Trips' theme

ROVA Schedule and Closing Dates for I LOVE NY-Branded Co-Op Sections

Issue Section theme and ROVA Content

Space Closing Date

Creative Deadline On Sale / In-Home
April/May

I Love NY-Branded Co-Op Section: 'Celebrate America 250 Road Trips' Destination section

ROVA Content: 

  • America 250 Iconic Summer Road Trips from America's History
  • The Bird Call of the Wild
  • Boozy Trails (includes Hudson County)
 02/09/26 02/13/26 04/11/26
June/July

I Love NY-Branded Co-Op Section:

1) Road Trip Adventure Destinations

2) NYS Winery Destinations

ROVA Content: 

  • The Road Trippers Adventure Guide: Bike, Paddle, Hike
  • Vines & Vintners: Winery Road Trip
  • The Produce Trail: Farm Visits
 04/07/26 04/13/26 06/02/26
August/September

I Love NY-Branded Co-Op section:

6th Annual Brewery, Cidery and Distillery + Fishing Destinations

ROVA Content: 

  • ROVA's 6th Annual Beverage Round-Up: Breweries, Ciders and Distilleries
  • Guide to Fishing
 06/08/26 06/12/26 08/04/26
December/January

I Love NY-Branded Co-Op Section:

Annual NYS Parks + Historic Sites Destinations (only issue with in-magazine Parks bonus content opportunity) 


ROVA Content: Annual Parks Round-up feature: Best of State and National Parks

 10/06/26 10/12/26 12/01/26


2025 NYSTIA Co-Op Rates & Multimedia Added Value

4 Color Ad Unit NYSTIA Special Rate (net) Added Value (Blog content changes with each issue theme)
1/6 Page $1,625
  • Digital Banner 728x90 rotating on rovamag.com for 4 weeks + URL Link
1/4 Page $2,450
  • Digital Banner 728x90 rotating on rovamag.com for 4 weeks + URL Link
  • Destination Sponsored Blog of 200 words and 1 photo on rovamag.com for the ILNY-branded NYSTIA Co-Op section subject. 
1/2 Page $3,250
  • Digital Banner 728x90 rotating on rovamag.com for 8 weeks + URL Link and
  • Destination Sponsored Blog of 200 words and 2 photos on www.rovamag.com for the ILNY-branded NYSTIA Co-Op section subject or
  • Inclusion in NYS e-blast of 200 words and 2 photos
Full Page $4,500
  • Digital Banner 728x90 rotating on rovamag.com for 8 weeks + URL Link
  • Destination Sponsored Blog of 400 words and 2 photos on rovamag.com for the ILNY-branded NYSTIA Co-Op section subject. 
  • Bonus 1/6th unit in ROVA's October/November 2024 issue

ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler.

"We’re the ones who find new experiences in even the most-visited places; and the ones who forge paths into unknown territories." ROVA explores how roads connect people, places and experiences through adventure.

Audience/Circulation/Content: Our audience lives for the next experience in road trip vacations and outdoor adventure. Each issue is 100% content about enjoying the outdoors. Some of the core themes throughout the year with special content sections include: Outdoor Adventure Activities (Canoeing, Paddling, Kayaking), Fishing, Hiking, Camping, Breweries, Wineries, Biking, Birdwatching, Sustainability, State/National Parks, Fairs, and Cultural and Heritage Tourism Experiences. ROVA is the only magazine that achieves this with unique beautiful content and targeted audience reach. ROVA reaches an estimated 100,000+ readers that are road trip, adventure-seeking, outdoor travel, camping enthusiasts.

Camping and outdoor road travel continue to be ranked by tourism leaders as the best and biggest opportunity for tourism growth and this makes ROVA an even more compelling media buy. On January 27, 2025, Governor Kathy Hochul announced that state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation (State Parks) saw a record 88.3 million visits in 2024. Total visits statewide surged by over four million, which is a five percent increase compared to the previous record year in 2023. Visitors continue to embrace this healthy and affordable recreation. The industry is booming, particularly with Millennials and Gen Xers and NYS is one of the top revenue-generating states for this travel with more than $2 billion in annual direct economic impact* for campgrounds and travel!** These travelers also spend money in the tourism economy by engaging in outdoor activities, attractions, restaurants, fairs, wellness and all New York State has to offer.

ROVA's Added Value Options for NYSTIA members represent $5,000 or more in value at no additional charge.

View/Download the ROVA Media Kit

ROVA NYSTIA Co-Op Insertion Order:
Please complete and submit the form below.
Contact Info of Person Authorizing the Insertion Order
Please Indicate:
Will you be using NYS sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) to pay for your participation in this initiative? *
Needed for grant compliance and accounting purposes.
Are you the main contact for facilitating content submission of materials included in your order? *
Ad creation, text, photos, etc.
Content Liaison Contact Information
Please select the issue(s) and ad size:
Creative Deadline: February 13, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: April 13, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: June 12, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: October 12, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Please Use The Submit Button Below When Finished
For more information, contact:

Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting
madelyn.roberts1@gmail.com
www.rovamag.com
516-662-9555

**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2023

1Bonus content requires a minimum of a ¼ page advertising