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ROVA: The Magazine For Epic Road Trips

Outdoor Travel is the #1 Travel Trend

'I Love NY'-Branded 'Epic Summer Road Trips & NYS Wineries' Co-Op Section(s)

Issue: June/July

1) The NYSTIA section will have an I LOVE NY banner

2) Special Issue Content - It's going to be a great issue!

  • Epic Summer Road Trips
  • Stop and Sip: Great Wineries of the US
  • Outdoor Adventure: Hiking, Kayaking, Canoeing, Paddleboarding
  • Kicking Up Dirt: Mountain Biking Tips and Destinations

3) Added Value:

In addition to the ad, each participant receives multimedia exposure on with a banner and those with a 1/4 page or larger can submit a blog to share your destination's story for the section theme(s).

Next Issue:

August/September: ROVA's Annual Brewery Round-up and Fishing Destinations

('I Love NY'-Branded section: beer, craft beer, cider and more)

2024 NYSTIA Co-Op Rates & Multimedia Added Value

4 Color Ad Unit NYSTIA Special Rate (net) Added Value
1/6 Page $1,625
1/4 Page $2,450
  • Digital Banner 728x90 rotating on for 4 weeks
  • Destination Sponsored Blog of 200 words and 1 photo on for 'Enjoying the Great Outdoors' in NYS
1/2 Page $3,250
  • Digital Banner 728x90 rotating on for 8 weeks
  • Destination Sponsored Blog of 200 words and 2 photos on for 'Enjoying the Great Outdoors' in NYS
Full Page $4,500
  • Digital Banner 728x90 rotating on for 8 weeks
  • Destination Sponsored Blog of 400 words and 2 photos for for 'Enjoying the Great Outdoors' in NYS
  • Bonus 1/6th unit in ROVA's October/November 2024 issue

2024 ROVA 'I LOVE NY'-Branded Section Schedule and Closing Dates (remaining issues):

Issue 'I LOVE NY'-Branded Section and ROVA Issue Content Creative Deadline On Sale Date

NYS Epic Summer Road Trips + Mountain Biking + Wineries

ROVA Content:

1) Wineries Not to Miss

2) Outdoor Adventure (hiking, kayaking, canoeing, paddleboarding)

3) Mountain Biking

05/11/24 05/30/24

NYS 4th Annual Brewery + Fishing Destinations

ROVA Content:

1) Annual Brewery Round-Up

2) Fishing Destinations

06/17/24 08/01/24

NYS 3rd Annual State Park + Historic Site Destinations

ROVA Content: 

1) State and National Parks

2) Rock Climbing

10/13/24 11/12/24


ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler.

Camping, RVing and outdoor travel are ranked by tourism leaders as the best, safest and biggest opportunity for tourism recovery and this makes ROVA an even more compelling media buy. On February 7, 2024, Governor Kathy Hochul announced state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation saw a record 84.1 million visits in 2023. "Total visits statewide surged by nearly 4.7 million, a 6 percent increase, compared to the previous record year in 2022 – underscoring Governor Hochul's commitment to expanding access to parks and outdoor recreation as the park system marks its 100th anniversary in 2024."

“These numbers reflect New Yorkers’ strong demand and appreciation for places to swim, hike, camp, gather with friends and family, and enjoy safe, healthy recreation,” Governor Hochul said. “As we celebrate the New York State Park Centennial this year, my administration is committed to keeping this progress going to ensure New Yorkers have access to world-class recreational facilities for years to come.** ” Visitors continue to embrace safe, healthy, and affordable recreation. The industry is booming, particularly with the Millennial and Gen X segments and NYS is one of the top states for the camping industry.

For New York State, RV tourism has more than $4 billion in annual direct economic impact* for campgrounds and travel!** RV travelers also spend money in the tourism economy by engaging in outdoor activities, attractions, restaurants, fairs, wellness, and all New York has to offer. 

Market/Circulation: ROVA reaches an estimated 100,000+ outdoor, camping, and RV enthusiasts with its 50,000 circulation. NYSTIA members receive the national circulation at low regional rates. Our readers are adventurous, active outdoor travelers.

ROVA's Added Value Options for NYSTIA members represent up to $5,000 in visibility value at no additional charge.

View/Download the ROVA Media Kit

For more information, contact:

Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting

**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2022