ROVA: The Magazine For Epic Road Trips
Outdoor Travel is the #1 Trend in Tourism
'I LOVE NY'-branded NYSTIA Co-Op Sections 2025:
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August/September: 5th Annual Brewery + Fishing section
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December/January '26: Annual Parks Destination section
Multimedia Print/Digital Program:
1) Sections include an I Love NY-branded NYSTIA Co-Op Banner and will be themed as listed above
2) Added Value:
- All participants receive multimedia exposure on rovamag.com with a 728x90 ad banner and those with a 1/4 page ad or larger can submit a blog to share your destination's story for the section theme. Or with a 1/2 page or larger, be included in a NYS eBlast from ROVA.
- Special December/January Bonus: participants provide 50 words of content and image for one park to be included on the Sponsored content page - this is the only issue with an in-magazine content opportunity
ROVA Content on these topics and NYS will be included.
August/September:
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- On The Beer Trail: ROVA's Annual Brewery Round-up
- What’s The Catch: A Camper's Guide to Fishing
December/January:
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- Annual Parks Round-Up Feature
With New York State's more than 440 breweries delivering $3.4 billion in annual economic impact, a $3 billion economic impact from sport fishing and state parks, historic sites, campgrounds and trails operated by the NYS seeing a record 88.3 million visits in 2024, ROVA provides a compelling opportunity to include your destination in these exciting road trip advertising sections.
2025 NYSTIA I LOVE NY-Branded NYSTIA Co-Op ROVA Schedule and Closing Dates
| Issue | Section theme and ROVA Content |
Space Closing Date |
Creative Deadline | On Sale / In-Home |
| April/May - CLOSED |
ILNY-Branded NYSTIA Co-Op Page(s): Destinations Trending for the Great Outdoors + Birdwatching ROVA Content:
|
01/27/25 | 02/03/25 | 03/25/25 |
| June/July - CLOSED |
ILNY-Branded NYSTIA Co-Op Page(s): 1) The Erie Canal Bicentennial and Epic Summer Road Trip Destinations 2) NYS Winery Destinations ROVA Content:
|
04/02/25 | 04/07/25 | 05/20/25 |
| August/September |
ILNY-Branded NYSTIA Co-Op Page(s): 5th Annual Brewery + Fishing Destinations ROVA Content:
|
06/02/25 | 06/09/25 | 07/22/25 |
| December/January |
ILNY-Branded NYSTIA Co-Op Page(s): Annual NYS Parks Section (only issue with Parks bonus content opportunity)
|
10/01/25 | 10/10/25 | 11/25/25 |
2025 NYSTIA Co-Op Rates & Multimedia Added Value
| 4 Color Ad Unit | NYSTIA Special Rate (net) | Added Value (Blog content changes with each issue theme) |
| 1/6 Page | $1,625 |
|
| 1/4 Page | $2,450 |
|
| 1/2 Page | $3,250 |
|
| Full Page | $4,500 |
|
ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler.
"We’re the ones who find new experiences in even the most-visited places; and the ones who forge paths into unknown territories." ROVA explores how roads connect people, places and experiences through adventure.
Audience/Circulation/Content: Our audience lives for the next experience in road trip vacations and outdoor adventure. Each issue is 100% content about enjoying the outdoors. Some of the core themes throughout the year with special content sections include: Fishing, Camping, Outdoor Adventure, Breweries, Wineries, Biking, Birdwatching, Sustainability, State/National Parks, Fairs, and Cultural Heritage Tourism Experiences. ROVA is the only magazine that achieves this with unique beautiful content and targeted audience reach. ROVA reaches an estimated 100,000+ readers that are road trip, adventure-seeking, outdoor travel, camping enthusiasts.
Camping and outdoor road travel continue to be ranked by tourism leaders as the best and biggest opportunity for tourism growth and this makes ROVA an even more compelling media buy. On January 27, 2025, Governor Kathy Hochul announced that state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation (State Parks) saw a record 88.3 million visits in 2024. Total visits statewide surged by over four million, which is a five percent increase compared to the previous record year in 2023. Visitors continue to embrace this healthy and affordable recreation. The industry is booming, particularly with Millennials and Gen Xer’s and NYS is one of the top revenue-generating states for this travel with more than $2 billion in annual direct economic impact* for campgrounds and travel!** These travelers also spend money in the tourism economy by engaging in outdoor activities, attractions, restaurants, fairs, wellness and all New York State has to offer.
ROVA's Added Value Options for NYSTIA members represent $5,000 or more in value at no additional charge.
Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting
madelyn.roberts1@gmail.com
www.rovamag.com
516-662-9555
**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2023
1Bonus content requires a minimum of a ¼ page advertising