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ROVA: The Magazine For Epic Road Trips

Outdoor Travel is the #1 Travel Trend in Tourism Recovery

2023 Exciting Content and NYSTIA Co-Op Sections Starting with April/May Content:

  1. Birdwatching
  2. Mountain Biking
  3. Water Sports

April/May 2023 NYSTIA Multimedia Print/Digital Co-Op Program:

  • The NYSTIA section in ROVA will carry I LOVE NY branding and be themed to ‘Enjoying the Magnificent Outdoors in New York State’
  • Added Value: all participants receive multimedia exposure on and those with a ¼ page of larger can submit a blog with the ‘Magnificent NYS Outdoors’ theme
  • 2023 Bonus: Commit to 3 ROVA 2023 issues up front and receive a bonus banner in one ROVA eNewsletter

2023 NYSTIA Rova Schedule and Closing Dates:

Issue Special NYSTIA program and ROVA Content Space/Material Closing Date On Sale/In Home

1) Birdwatching,

2) Mountain Biking

3) Water Sports

02/10/23 04/04/23

1) Summer's Epic Road Trips

2) Top Winery Picks

04/14/23 05/30/23

1) 3rd Annual Brewery Round-Up

2) Fish Tripping

06/16/23 08/01/23

1) 3rd Annual National Park/State Park Round-Up

2) Rock Climbing

10/13/23 11/28/23


2023 NYSTIA Co-Op Rates & Multimedia Added Value

4 Color Ad Unit NYSTIA Special Rate (net) Added Value
1/6 Page $1,625
1/4 Page $2,450
  • Digital Banner 728x90 rotating on for 4 weeks
  • Destination Sponsored Blog of 200 words and 1 photo on in 'New York State - The Magnificent Outdoors'
1/2 Page $3,250
  • Digital Banner 728x90 rotating on for 8 weeks
  • Destination Sponsored Blog of 200 words and 2 photos on in 'New York State - The Magnificent Outdoors'
Full Page $4,500
  • Digital Banner 728x90 rotating on for 8 weeks
  • Destination Sponsored Blog of 400 words and 1 photo on in 'New York State - The Magnificent Outdoors'
  • Bonus 1/6th unit in ROVA's October/November 2023 issue


ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler.

Camping, RVing and outdoor travel are ranked by tourism leaders as the best, safest and biggest opportunity for tourism recovery and this makes ROVA an even more compelling media buy. In fact, “Governor Kathy Hochul had announced that overnight reservations at campgrounds operated by the Office of Parks, Recreation and Historic Preservation (State Parks) and the New York State Department of Environmental Conservation (DEC) climbed to record highs this year as visitors embraced safe, healthy, and affordable recreation during the COVID-19 pandemic. The industry is booming, particularly with the Millennials and Gen Xers and NYS is one of the top states for the camping industry. 

For New York State, RV tourism has more than $2 billion in annual direct economic impact* for campgrounds and travel!* RV travelers also spend money in the tourism economy by engaging in outdoors activities, attractions, restaurants, fairs, wellness and all New York has to offer. 

Market/Circulation: ROVA reaches an estimated 100,000+ outdoor, camping and RV enthusiasts with its 50,000 circulation. NYSTIA members receive the national circulation at low regional rates. Our readers are adventurous, active outdoor travelers.

ROVA's Added Value Options for NYSTIA members represent up to $5,000 in visibility value at no additional charge.

View the ROVA Media Kit

For more information, contact:

Madelyn Roberts
Advertising + Partnerships
MAR Media Consulting

*RVIA Economic Impact Study 2022