ROVA: The Magazine For Epic Road Trips
I Love NY-branded NYSITA Co-Op ‘NYS Destinations Trending for the Great Outdoors and Birdwatching’ Section
Issue: April '25 / May '25
Multimedia ‘I LOVE NY’-Branded NYSTIA print/digital co-op program:
1) - The NYSTIA section will have an I Love NY-Branded NYSTIA Co-Op Banner
2) Added Value:
Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page ad or larger can submit a blog to share your destination's story for the section theme.
Please note the 2025 exciting ILNY-branded NYSTIA co-op section outline below including the June/July section which recognizes the Erie Canal Heritage Corridor Bicentennial!
2025 NYSTIA I LOVE NY-Branded NYSTIA Co-Op ROVA Schedule and Closing Dates
Issue | Section theme and ROVA Content |
Space Closing Date |
Creative Deadline | On Sale / In-Home |
April/May |
ILNY-Branded NYSTIA Co-Op Page(s): Destinations Trending for the Great Outdoors + Birdwatching ROVA Content:
|
01/27/25 | 02/03/25 | 11/12/24 |
June/July |
ILNY-Branded NYSTIA Co-Op Page(s): 1) The Erie Canal Bicentennial and Epic Summer Road Trips 2) NYS Wineries ROVA Content:
|
04/02/25 | 04/07/25 | 05/20/25 |
August/September |
ILNY-Branded NYSTIA Co-Op Page(s): 5th Annual Brewery + Fishing Destinations ROVA Content:
|
06/03/25 | 06/09/25 | 07/22/25 |
December/January |
ILNY-Branded NYSTIA Co-Op Page(s): Annual NYS Parks Section (only issue with Parks bonus content opportunity)
|
10/01/25 | 10/06/25 | 11/25/25 |
2025 NYSTIA Co-Op Rates & Multimedia Added Value
4 Color Ad Unit | NYSTIA Special Rate (net) | Added Value (Blog content changes with each issue theme) |
1/6 Page | $1,625 |
|
1/4 Page | $2,450 |
|
1/2 Page | $3,250 |
|
Full Page | $4,500 |
|
ROVA is a travel lifestyle magazine focused on road
vacations, outdoor adventure and the RV traveler.
Camping, RVing and outdoor travel continue to be ranked by tourism leaders as the best, safest and biggest opportunity for tourism recovery and this makes ROVA an even more compelling media buy. On February 7, 2024, Governor Hochul announced another record attendance year at state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation with a record 84.1 million visits in 2023. Visitors continue to embrace this healthy, and affordable recreation. The industry is booming, particularly with Millennial and Gen Xer’s and NYS is one of the top states for the camping industry.
For New York State, RV tourism has more than $2 billion in annual direct economic impact* for campgrounds and travel!** RV travelers also spend money in the tourism economy by engaging in outdoors activities, attractions, restaurants, fairs, wellness and all New York has to offer.
Market/Circulation: ROVA reaches an estimated 100,000+ outdoor, camping, and RV enthusiasts with its 50,000 circulation. NYSTIA members receive the national circulation at low regional rates. Our readers are adventurous, active outdoor travelers.
ROVA's Added Value Options for NYSTIA members represent up to $5,000 in visibility value at no additional charge.
Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting
madelyn.roberts1@gmail.com
www.rovamag.com
516-662-9555
**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2023
1Bonus content requires a minimum of a ¼ page advertising