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ROVA: The Magazine For Epic Road Trips

Outdoor Travel is the #1 Travel Trend

3rd Annual 'I Love NY'-Branded 'Parks + Historic Sites Destinations' Co-Op Section

New York State has an award-winning state park system with 250 State Parks and historic sites representing $21.1 billion* in economic activity for all types of outdoor recreation. Consider the economic benefits and secure your destination on ROVA’s 2024 road trips.

Issue: December '23/January '24

Multimedia 'I Love NY'-Branded Print/Digital Co-Op Program:

1) 'I LOVE NY'-Branded Parks + Historic Sites Destinations Co-Op Ad Section

The NYSTIA section will have an I LOVE NY BannerBonus Sponsored Content for Each Participant

2) Bonus Sponsored Content for Each Participant:

This is the only annual issue where ROVA offers this — each participant can receive inclusion on a sponsored page in the park's section with a paragraph on a Park or Historic Site in your destination. Full Page advertisers can also submit an image

3) Added Value:

Each participant receives multimedia exposure on with a banner and those with a 1/4 page or larger can submit a blog to match the NYSTIA section theme

4) Issue will include ROVA's 3rd Annual State Park Round-Up + Rock Climbing Features

2023/2024 NYSTIA Co-Op Rates & Multimedia Added Value

4 Color Ad Unit NYSTIA Special Rate (net) Added Value
1/6 Page $1,625
1/4 Page $2,450
  • Digital Banner 728x90 rotating on for 4 weeks
  • Destination Sponsored Blog of 200 words and 1 photo on for 'Road Trip Fun in NYS Parks + Historic Sites Destinations'
1/2 Page $3,250
  • Digital Banner 728x90 rotating on for 8 weeks
  • Destination Sponsored Blog of 200 words and 2 photos on for 'Road Trip Fun in NYS Parks + Historic Sites Destinations'
Full Page $4,500
  • Digital Banner 728x90 rotating on for 8 weeks
  • Destination Sponsored Blog of 400 words and 2 photos for for 'Road Trip Fun in NYS Parks + Historic Sites Destinations'
  • Bonus 1/6th unit in ROVA's October/November 2023 issue

2024 ROVA 'I LOVE NY'-Branded Section Schedule and Closing Dates:

Issue Special NYSTIA Program and ROVA Content Space/Material Closing Date On Sale/In Home


1) 3rd Annual State Park + Historic Site Destinations

2) Rock Climbing Content




1) Birdwatching

2) Fishing

3) Summer Water Activities in NYS

02/12/24 04/04/24

1) Epic Summer Road Trips + Mountain Biking

2) NYS Wineries Not To Miss

04/15/24 05/30/24

1) 4th Annual Brewery + Fishing Destinations

06/17/24 08/01/24


ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler.

Camping, RVing and outdoor travel are ranked by tourism leaders as the best, safest and biggest opportunity for tourism recovery and this makes ROVA an even more compelling media buy. In fact, on February 16, 2023, Governor Kathy Hochul announced annual attendance at state parks, historic sites, campgrounds, and trails operated by the New York State Office of Parks, Recreation, and Historic Preservation saw a record 79.5 million visits in 2022. Visitors continue to embrace safe, healthy, and affordable recreation. The industry is booming, particularly with Millenial and Gen Xer's and NYS is one of the top states for the camping industry.

For New York State, RV tourism has more than $2 billion in annual direct economic impact* for campgrounds and travel!** RV travelers also spend money in the tourism economy by engaging in outdoor activities, attractions, restaurants, fairs, wellness, and all New York has to offer. 

Market/Circulation: ROVA reaches an estimated 100,000+ outdoor, camping, and RV enthusiasts with its 50,000 circulation. NYSTIA members receive the national circulation at low regional rates. Our readers are adventurous, active outdoor travelers.

ROVA's Added Value Options for NYSTIA members represent up to $5,000 in visibility value at no additional charge.

View/Download the ROVA Media Kit

For more information, contact:

Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting

**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2022