Resources & Insights

Browse our Resource Library for the latest industry insights, expert tips, policy updates, best practices and more affecting New York State's tourism industry.

posted: October 6, 2026

NYSTIA Weekly Newsletters

Keep in touch! Subscribe to our weekly newsletter for updates, member news, resources, job postings, and more! Oct 6 - Be a 2027 Tourism Champion, AI Academy Orientation, Great Outdoors Summ Sept 1 - Win-Win for One-On-One Networking, Champions at the NYS Fair, Economic Impact from FIFA World Cup…

posted: August 25, 2026

2025 Economic Impact Reports Released

Empire State Development / I LOVE NEW YORK has released a Tourism Economics report with official New York State visitation and visitor spending statistics for 2025. The report details surprisingly positive results despite significant geopolitical challenges to international visitation in 2025 vs…

posted: September 29, 2026

Airbnb Releases Research, Announces NYS Agritourism Initiatives

Fall is here and it’s time to enjoy one of the best times to explore New York State and all it has to offer. In celebration and support of the legacy and growing footprint of the cider industry, Airbnb, the New York Cider Association and New York State have partnered to showcase key regions for…

posted: September 25, 2026

Fall Starts in New York's Cider Country: Governor Hochul and The New York Cider Association Launch "NY State of Cider" Campaign to Grow Agricultural Tourism, Strengthen Rural Economies, and Position New York as the Nation's Premier Hard Cider Destination

New Partnership between New York Cider Association and Airbnb Will Connect Travelers to New York's Premier Hard Cider Regions Through Dedicated Digital Destination Guide Launch of Campaign Delivers on the Governor’s 2026 State of the State Commitment to Establish New York as the Top Destination…

posted: August 26, 2026

Governor Hochul Announces $3.5 Billion in Regional Economic Impact From FIFA World Cup 2026

Economic Impact Across New York and New Jersey Exceeds Original $3.3 Billion Projection, Driven by $1.9 Billion in Direct Spending Tournament Supported More Than 27,000 Total Jobs, Generated $1.4 Billion in Total Labor Income, and Delivered More Than $414 Million in Total State and Local Tax Revenue…

posted: August 21, 2026

Tourism Dollars at Work: New Data Highlights Industry's Positive Impact on Long Island

LONG ISLAND, NY (August 21, 2026) - Discover Long Island (DLI), the region’s only accredited destination marketing organization, today announces new Tourism Economics data showing that Long Island's visitor economy continues to be a powerful driver of economic growth and community prosperity.…

posted: August 18, 2026

New York State Encourages Individuals Living with Mental Illness to Visit State Parks, Historic Sites, and Recreational Sites

New Streamlined ‘Access Pass’ Process Helps Individuals Living with Mental Illness Verify Eligibility for Free or Discounted Access Initiative Aimed at Helping New Yorkers with Qualified Disabilities to Improve Mental Wellbeing, Community Connection by Spending Time Outdoors The New York State…

posted: August 18, 2026

Insights Driven By Data: Almost Anything Can Be Turned Into A Demand Generator

A few years ago, my friends and I were hanging out on an evening like many others: nice weather, good music, and many laughs. But one thing was different. As we were relaxing in a hot tub and gazing at the black sky lit only by the glowing moon and the faint twinkle of countless stars, we noticed a…

posted: August 3, 2026

Insights Driven by Data: Understanding Today's Canadian Travelers

In a recent Insights Driven by Data article, I explored how travelers to New York are increasingly replacing longer vacations with shorter, more frequent "micro-adventures." Mobile location data showed average visitor stays shrinking dramatically over the past several years as travelers embraced…

posted: July 27, 2026

Insights Driven By Data: What We Can Learn From AI Travel Assistants

People aren’t just using ChatGPT to cheat on their schoolwork or complete arduous tasks at work more efficiently. Travelers — especially international travelers — are increasingly turning to AI chatbots for trip inspiration, selecting destinations, creating itineraries, and booking…

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