Overview & Guidelines
Co-Op guidelines are developed to provide a member benefit that addresses the objectives of both the destination marketer and the Co-Op provider.
Co-Op Programs: Stronger Together!
UNITY of PURPOSE, UNITY of EFFORT, UNITY of VOICE,
COMMITMENT to SUCCESS
The technologies and techniques of best practice Destination Marketing & Management are changing rapidly. NYSTIA Co-Op programs are evolving and expanding to meet our members' needs in this dynamic and challenging marketplace. NYSTIA offers member-to-member Co-Opportunities including programs and initiatives that address digital infrastructure, market intelligence, destination management, professional development, consumer outreach and group travel to name a few.
Please refer back regularly for new programs and watch your NYSTIA newsletter for announcements.
Interested in creating a Co-Op? Please refer to our Marketing Co-Ops Overview and Guidelines page for more information.
Procedures for Use of NYS Tourism Matching Funds
TPA participants using NYS Tourism Matching Funds are required to follow specific procedures for Co-Op programs. READ MORE
2026 Travel & Adventure Shows
Through a special partnership with the New York State Tourism Industry Association (NYSTIA), New…
AAA Northeast Co-Op Package
Reach a Highly Engaged Audience of Travelers with AAA Northeast Dedicated email sent to 1.4M members…
AAA Northeast Travel Marketplace - January 31, 2026 at Gillette Stadium
AAA Northeast is excited to open registration for the largest consumer show in the metro Boston…
AARP February 2026 NYS Travel Feature
Compelling Multi-Faceted Co-Op Audience Segmentation Content Marketing Lead Generation The NYSTIA…
AMERICA Journal: Fall 2025 NYS Heritage Tourism Feature for German Speakers
AMERICA Journal is the #1 German travel and lifestyle magazine focused on the United States. The…
Adara: The Ultimate Destination Marketing Solution
Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced…
American Road Magazine
Listed by Enjoy Travel Life as #1 in the Best Specialty Magazines for Travelers in 2024 and a social…
DiscoverUpstateNY.com: The Premier Travel Website for Upstate NY
40,000 – 90,000+ Monthly Visits*: DiscoverUpstateNY.com reaches thousands of potential travelers…
DREAMSCAPES 2025 Multimedia Marketing in Canada
NYSTIA's DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all…
Lead Generation Program - the 'NYS 24/7/365 Virtual Consumer Travel Show' on TravelGuidesFree.com
NYSTIA Preferred Rates and Value Ads Participate for as low as $310 per month Lead Generation…
New York Family Media Co-op Program
Dear NYSTIA Colleague, New York Family and NYSTIA are here to help you reach the decision-makers…
Ripe: Grow Bookings, Harvest Value
Ripe: Grow Bookings, Harvest ValueElevate your destination marketing strategy with Ripe's…
RoadRUNNER: Looking for MORE / NEW VISITORS? We're Your Solution!
RoadRUNNER Motorcycle Touring & Travel magazine delivers affluent, high-value motorcyclists who take…
ROVA: The Magazine For Epic Road Trips
Outdoor Travel is the #1 Trend in Tourism 'I LOVE NY'-branded NYSTIA Co-Op Section: December/January…
Rove Destination Insights Co-Op Program: Driving Success with Data
Join the Rove Destination Insights Co-Op program and gain access to industry-leading tourism data…
Sojern - Travel Intent Driven Digital Solutions
NYSTIA is excited to offer a new Co-Op Opportunity with Sojern to further help you drive visitation…
Spearfish!: Digital Repeat Visitor Program
Recent visitation is the single most reliable indicator of future visitation for both domestic and…
Times Union Travel Monthly Newsletter
Times Union Media Group Travel Newsletter: Targeted Marketing That Drives New Customers The monthly…