News

Rochester, NY – Break the Ice Media and Travel Alliance Partners have merged under one united brand: Travel Alliance Partnership (TAP). After operating under the same leadership since 2021, the two entities have come together in a strategic transformation that reflects the organizations’…

NYSTIA made our return to Canada's Upper Ottawa Valley last weekend for The Ottawa Valley Outdoor Adventure & Sportsman Show at the Petawawa Civic Centre in Petawawa, Ontario (about two hours northwest of Ottawa). The show was co-located with a Poutine festival, which brought additional…

Penny Peters, Akwesasne Travel Manager at Akwesasne Travel, will speak on the Sustainability Panel on Thursday, April 18th at the 2024 NYS Tourism Conference. Penny will be presenting on the establishment of Akwesasne Travel, tourism office for the Akwesasne Mohawks, and how these continued efforts…

Calling all Rochester Recommenders, Influencers, and Frontline Staff: On April 30th Visit Rochester is hosting an Experiential FAM Tour for you and your team to experience Rochester’s attractions firsthand! This day long tour will take you from the RMSC, to the George Eastman Museum, MAG…

The following provides the key takeaways from the April 10th State of the American Traveler webinar presented by Future Partners. The presentation covered their research findings on Travel Sentiment, Looking Forward, and Travel & Saving.  The most significant findings are as follows: Travel…

"We're pleased to be introducing a new community stewardship component to NYSTIA's major event programming," states NYSTIA Board Chair Corey Fram, Director of Tourism for the 1000 Islands International Tourism Council. "Our members enjoy extraordinary hospitality from our host communities and it's…

From April 6 to April 9, Nearly One Million Visitors Came to New York State Parks – A 45 Percent Increase in Attendance Compared to 2023  New York State Olympic Regional Development Authority Facilities Hosted Special Viewing Events, Welcoming More Than 10,000 Visitors New York State Thruway…

Dine with us at the 2024 NYS Tourism Conference and explore a flavorful experience in Niagara Falls, New York! The menus at the DoubleTree Hilton Niagara Falls have been carefully selected* by their Executive Chef Brendan Benitez to highlight the best the region has to offer.  Check out the menus…

Jake Buganski, VP of Client Engagement at Fourth Idea will discuss the emergence of augmented reality as an "idea whose time has come" for destinations. A history of the technology and its capabilities will be presented, as well as examples of practical applications and implementation strategies for…

Britty O'Connor is the Chamber President at the Hamilton Chamber of Commerce. In this role, Britty oversees the day-to-day operations of the chamber, set strategic goals and objectives, manage finances, and ensures the organization is meeting the needs of their members. She also spends time building…

Whitney Skeans is responsible for National Grid’s Electric Vehicle Make-Ready Program implementation, representing $154 M in resources for electric business customers across upstate NY.  In addition to managing a growing portfolio of active projects, Whitney…

We brought your trade show booth and literature back to Ottawa last weekend, exhibiting at the Ottawa Travel & Vacation Show at the Shaw Centre. We had a corner booth at the beginning of the United States section. The show was very successful, with more attendees than last year. The new trade booth…

Seth Orozco, Sales Director at Sojern, will speak at the 2024 NYS Tourism Conference on Navigating the 2024 Media Landscape: Collaborative Marketing Strategies for Destinations and Attractions. Sojern, in collaboration with Digital Tourism Think Tank, Brand USA, Travel Canada, and ETC recently…

James Sauter, Co-Founder, Sally Donovan, Client Relations Lead, and David Lee, Product Specialist at Rove, will provide a NYS Consortium Data Program update and briefing as a special pre-conference program on Wednesday, April 17. This session is by invitation…

During last week's Lunch & Learn Webinar, Bren Jobe from Corporate Communications presented his topic: Corporate Communications, Getting Started with Marketing Automation.  Some Insights from the webinar: What is Marketing Automation? A software that handles routine marketing tasks without the need…

Rich Gagliano, Senior Vice President, Marketing, Empire State Development (ESD) will be making remarks during Thursday's luncheon as part of the I LOVE NY / Empire State Development update at the 2024 NYS Tourism Conference in Niagara Falls, New York. About Rich: In his role as Senior Vice…

SOURCE: Brand USA WASHINGTON -- Brand USA, the destination marketing organization for the United States, today announced that, as part of a planned succession process, its Board of Directors has appointed Fred Dixon as the company's new President & Chief Executive Officer, effective July 15,…

The New York State Office of Parks, Recreation and Historic Preservation today issued a Request for Proposals (RFP) seeking a new agency website design and content management system highlighting the popular system of state parks and historic sites which drew 84.1 million visitors to its properties…

NYSTIA acknowledges and advocates the need to cultivate diversity, equitability and inclusion (DEI) of the travel, tourism and hospitality industries of New York State. We encourage, equip and solicit best practices in workforce development, board building, and marketing and welcoming  to diverse…

Members of the I LOVE NY team will discuss the programs, describe the value of these segments and explain the strategy and tactics utilized for each at the 2024 NYS Tourism Conference on Friday, April 19. The panel discussion will provide an opportunity for attendees to learn about I LOVE NY…