News

PENN YAN, NY, October 16, 2025 — The Finger Lakes is the Wine Enthusiast’s 2025 Wine Star Award American Wine Region of the Year, honoring two centuries of innovation, sustainability, and cool-climate excellence.  This Wine Star Award recognizes the Finger Lakes’ legacy as one…

Last week’s Wednesday Webinar featured Kayla Lloyd from BBG&G Integrated Marketing, who shared insights on keeping the human element at the center of marketing in an increasingly AI-driven landscape. Kayla emphasized that while AI is transforming how stories are created, it’s not replacing the…

Join us on Wednesday October 22nd at 9:15 AM for our Wednesday Webinar presentation from Darby Racey from New York Power Authority/NYS Canal Corporation to learn about the new updates from the NYS Canal Corporation!  We will share the latest updates from the On the Canals program, with a…

Allyshia Hamilton is an award-winning journalist and television host with a passion for all things adventurous and whimsical. She is the host/executive producer of the critically acclaimed New York based travel and lifestyle show, “Get Away for a Day with Allyshia Renay!” and…

Last week’s Wednesday Webinar featured Brendan Woodruff, Director of Sustainability at the NYS Department of Environmental Conservation (DEC), who shared insights and actionable strategies for hosting more sustainable events at destinations and facilities across New York State. Brendan spoke…

LAKE LUZERNE, NY — The Lake George Regional Chamber of Commerce & CVB (LGRCC&CVB) and the Adirondack Regional Chamber of Commerce (ARCC) are proud to announce a joint ribbon cutting celebration for Sundance Ranch Lake Luzerne, the region’s newest event venue located at 465…

Your New York State Tourism Champions booth was at the Association of Canadian Travel Agencies and Travel Advisors' (ACTA) 2025 Quebec Travel Industry Summit, on Wednesday, October 1, at the Montreal Airport Marriott In-Terminal Hotel. Diego Gantiva Gomez from REACH GLOBAL, representing I LOVE NEW…

SCHENECTADY, NY (October 8, 2025) — Discover Schenectady today announced that Schenectady County will continue its celebration of the 200th anniversary of the opening of the Erie Canal with a stopover on Tuesday, October 14 from the Seneca Chief—a full-scale replica of the very first…

Join us on Wednesday October 15th at 9:15 AM for our Wednesday Webinar presentation from Kayla Lloyd from BBG&G Integrated Marketing. Register Now In this session, attendees will explore how to strike the right balance between automation and authenticity in travel marketing. We’ll unpack how to…

"We are thrilled to showcase Corning, a place where ideas take shape and creativity shines — from its legendary glassmaking to our historic Gaffer District, alive with boutique shops, art-filled public spaces, and an impressive culinary scene. It’s a community that reflects both tradition and…

Cassandra Razzi of Orange 142 led an engaging presentation on Generative Engine Optimization (GEO)—a new approach to improving visibility within AI-powered search tools like ChatGPT, Google Gemini, and Perplexity. Cassie explained that while SEO and GEO work hand in hand, they are not the same…

World-Class 34-mile Adirondack Rail Trail Now Open for Year-Round Public Use Adirondack Railroad Tupper Lake Station Platform Completed View Photos and Video of the Adirondack Rail Trail View a Map of the Adirondack Rail Trail Governor Kathy Hochul today announced the completion of two major…

Join us on Wednesday October 8th at 9:15 AM for our Wednesday Webinar presentation from Brendan Woodruff from NYS Department of Environmental Conservation! Register Now This presentation will cover the ins and outs of how to attract sustainability minded organizations to your facilities through…

Greenport, NY - September 30, 2025 - America’s Fireboat, Fire Fighter, is preparing for her next chapter. This National Historic Landmark, celebrated as one of the most decorated and iconic vessels in U.S. firefighting history, is seeking a new permanent home where she can continue her role as…

Your New York State Tourism Champions booth was at the 2025 World Canals Conference, held at the Buffalo Convention Center from Sunday, September 21st, through Thursday, September 25th. The Tourism Champions booth was also at the Fairport Erie Canal Bicentennial Celebration at Perinton Park in…

The Empire State Trail (EST) isn’t just the longest multi-use state trail in the country — it’s a vital driver of tourism and economic growth across New York. From bed-and-breakfasts in Western NY to breweries in the Hudson Valley to farm stands in the Adirondacks, the trail fuels local…

Join us on Wednesday October 1st at 9:15 AM for our Wednesday Webinar presentation from Cassandra Razzi from Orange142 to learn about GEO! Register Now This presentation explores generative Engine Optimization (GEO)—a cutting-edge strategy to ensure destination content appears in AI-generated…

This week’s Wednesday Webinar featured David Brett and Karl Llewellyn from Wheresight, who shared practical strategies for helping tourism operators improve their digital presence and boost visitor conversion. They explained how DMOs can audit and benchmark their operators’ digital maturity,…

Following the election of board members at the September 11, 2025 Annual Meeting, members of the board voted unanimously to elect the proposed slate of candidates for the NYSTIA Executive Committee: Board Chair: Cass Harrington, President & CEO, Destination Marketing Corp. - Otsego County Vice…

Join us on Wednesday December 3rd at 9:15 AM for our Wednesday Webinar presentation from Erica Schneider from Park & Trails NY to learn about the Empire State Trail! Parks & Trails New York will provide an overview of their successful Empire State Trail Town program that helps communities identify…