2026 Wheresight Digital Marketing Assessment

As the tourism industry continues to evolve, remaining competitive requires robust digital capabilities. The Wheresight Digital Maturity Accelerator (DMA) provides an integrated approach to measure, benchmark, and enhance the digital maturity of tourism operators. Our offerings, benefits, and strategic implementation plan are designed to support your destination’s journey towards the digital transformation of your destination business community.

How does it work?
Wheresight collaborates with tourism organizations to deliver customized solutions that enhance digital maturity. Our comprehensive packages offer actionable insights, bolster digital transformation, and improve performance across key areas like marketing, sales, and operations. These solutions are meticulously crafted to address your destination partners specific needs and align with your strategic goals.

“Destinations challenges vary, but what’s certain is the more digitally mature the destination is, the easier it is to attract visitors and drive business revenue”
Paul Keeley, Failte Ireland 2025
CEO
The National Tourism Development Authority for Ireland
$300m annual budget. 6.5 million visitors a year

Key Features:

• Custom Dashboards: Gain insights from individual and group-level dashboards.
• Roadmaps: Receive customized roadmaps outlining achievable quarterly actions.
• Mentorship: Benefit from ongoing support from digital transformation and marketing mentors.
• Benchmarking Tools: Access local, national, and international peer benchmarks.*

*Peer benchmark is only available against other participating

For the Operator/Tourism Business:

• Identify revenue leaks in UX
• Identify new sales opportunity
• Clear roadmap to improve, what’s important next
• Benchmark against peers for insights, what we like to say
  ‘what does good look like’

For the DMO/CVB/TPA:

• Data driven decisions on where to invest and support
• Instant direction on strategic marketing
• Channel sales patterns
• Tool implementation and success