Apr 16, 2021
This year is different. This year, New Yorkers choosing to vacation in New York will make a difference.
Destination marketing organizations, museums, attractions and other tourism related businesses are rallying New Yorkers to ROAM THE EMPIRE and think New York first when making their 2021 travel and vacation plans. Organizers of the ROAM THE EMPIRE initiative point to the obvious benefits that will result if New Yorkers choose to explore the Empire State and vacation in-state in 2021. The campaign was developed pro bono by MOWER and is being launched organically with no budget or paid media planned. Participants statewide are supporting the program through social media, websites and individual outreach. The campaign is intended to support the NYS Division of Tourism's I LOVE NY campaign and outreach efforts by local communities across the state.
is the third largest industry in New York State. The tourism industry has paid dividends for years to New York's economy, setting new records for economic benefit in each of the past five years. In 2019, the tourism industry attracted 265 million visitors and generated record high levels of impact:
During the pandemic year of 2020, tourism was inarguably New York's most impacted industry. At year-end 2020, travel and tourism was decimated:
New Yorkers who choose to 'Roam The Empire' and visit New York's destinations will help:
“When New Yorkers are ready to travel, New York State destinations are accessible, affordable, operating safely and ready to provide experiences and create memories they will treasure for years to come," says Bob Provost, President of the New York State Tourism Association. “New York State offers travelers world class vacation destinations. It's an opportunity for New Yorkers to have a great vacation while doing something good for their fellow New Yorkers."
That's why New York State's tourism industry is coming together this year
to encourage New Yorkers to vacation in their home state.
* NYSTIA Committee Members: