News

In a recent Insights Driven by Data article, I explored how travelers to New York are increasingly replacing longer vacations with shorter, more frequent "micro-adventures." Mobile location data showed average visitor stays shrinking dramatically over the past several years as travelers embraced…

Join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where MacKenzie Zarzycki, Vice President of Marketing & Communications at Discover Saratoga, will share how Discover Saratoga developed its award-winning Trip Ideas program by creating curated, traveler-focused…

Chris Cordon is a Benefits Advisor at Affinity Benefits, a business dedicated to the proposition that associations can save their small business members from the volatility of the fully insured healthcare market. Affinity Benefits is a benefits agency with employees who average more than 20 years of…

What if the measure of a tourism attraction isn't just the visitors it welcomes, but the lives it improves? Join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where Gary Hahn, Chief Marketing and Communications Officer at The National Comedy Center, will share how…

Join us Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where Kris Fitzgerald, Principal of 2k Design, will be joined by Sarah Bilofsky, a brand and content strategist, to find out what it took to make a longtime dream become a reality for more than 50 communities along 190…

Join us Thursday afternoon during the One-on-One Sessions at the 2026 New York State Tourism Excellence Summit in Corning, where Kimberly Corbets, Senior Sales Director at Ad+genuity, will uncover the hidden costs of programmatic advertising. While programmatic advertising promises precision and…

Join us Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where Colleen Senglaub, Digital Account Manager at Travel Alliance Partnership, will be joined by MacKenzie Zarzycki, Vice President of Marketing & Communications at Discover Saratoga, will take attendees behind the…

People aren’t just using ChatGPT to cheat on their schoolwork or complete arduous tasks at work more efficiently. Travelers — especially international travelers — are increasingly turning to AI chatbots for trip inspiration, selecting destinations, creating itineraries, and booking…

$12 Million in State Support Will Help To Restore Operations at New York’s Second Largest Winery Facility in the Village of Hammondsport and Spur More Demand for New York-Grown Grapes Will Create Almost 70 New Jobs, Redevelop Operations and Boost the Wine Industry Statewide Finger Lakes Wine…

Governor Kathy Hochul today announced a new initiative for all current SUNY students with a valid student ID card or incoming SUNY students with an admission letter to receive free admission to the Great New York State Fair on Thursday, August 27 for Student Youth Day. The free admission opportunity…

Governor Kathy Hochul, in collaboration with Amtrak and the New York State Department of Transportation, today announced that tickets are now on sale for direct train service to and from The Great New York State Fair. Daily train service allows State Fair visitors a safe, convenient and…

Kimberly Corbets is the Senior Sales Director for Ad+genuity. Ad+genuity brings transparency, quality, and education to programmatic advertising. We build omni-channel strategies spanning paid social and programmatic media, giving tourism boards and DMOs clear visibility into where their dollars go…

Preliminary Review Showcases Eight Consecutive Sellout Games at New York New Jersey Stadium With $2.1 Billion in Economic Impact in Just First Five Matches $228 Million in State and Local Tax Revenue Generated to Date Nearly 120,000 Affordable Shuttle Bus Tickets Sold Throughout the Tournament;…

With rising costs and increased financial uncertainty, it would be natural to assume that Americans are cutting back on travel and prioritizing other, more essential expenses. But isn’t recreation “essential” to living a happy, healthy life? That’s what I would assert. And…

We are excited to announce that Andreas Weissenborn, SVP of Advocacy & Destination Advancement at Destinations International, will deliver the Friday morning keynote at the 2026 New York State Tourism Excellence Summit on September 18 in Corning, New York. The 2026 Summit general session programming…

On July 17, 2026, filmmaker Christopher Nolan reached yet another high of his industry-defining career with the release of The Odyssey. With a budget of approximately $250 million, it's the first movie to be entirely shot on IMAX cameras. Only two cinemas in New York State are equipped to screen…

I have learned a lot just by exploring Canal NY's recently updated website. Canal NY focuses on promoting economic and business development along the New York State Canal System. I have experienced firsthand as a resident of a canal town that is also a Canal NY member just how interesting and…

TROY, NY – The New York State Tourism Industry Association (NYSTIA) today announced the recipients of the 2026 New York State Tourism Excellence Awards. Each year, this program honors exceptional achievements by New York’s destination marketing organizations, attractions, and tourism…

Thank you to the 50+ destinations and organizations of the 2026 Tourism Champions community! We were able to pursue an increasingly robust travel show schedule and invest in booth improvements in the first half of 2026 due to your growing participation. We also want to thank all the volunteers who…

I was 13 and not even in high school when the pandemic began. Suddenly, classes (and work meetings for others) became Zoom calls and far fewer in-person experiences were available. I was confined to my home, but the even worse reality was that I was trapped in a digital world where all my education,…