Aug 21, 2025
From Headlines to Hotel Nights: Making Sense of Canada—U.S. Travel Disruption
Oh Canada! Update
The Rove team is back with the latest on Canadian and American tourism tensions with visitor sentiment, media headlines, and actual visitor behavior based on border crossings, accommodation performance, visitor spending and more. Join Sally Donovan and James Sauter from Rove and take a deeper dive into specific counties and regions to understand which areas may be impacted more from the Canadian - U.S. tensions and where there is opportunity.
A discussion panel of peers will bring the data to life and add on the ground perspective and ideas of how their destinations are adapting and navigating uncertainty.
Why You Should Attend This Session:
- Gain access to the latest cross-border travel data—including border crossings, Visa spend, accommodation performance, and visitor sentiment from both Canadian and American markets.
- Hear directly from destination leaders in an interactive panel sharing how they’re adapting strategies on the ground to navigate uncertainty and seize opportunity.
Key Takeaways:
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Understand regional impact with analysis of how U.S.–Canada tensions are shaping travel patterns across New York State.
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Visitor sentiment and media narratives are not always reflective of majority behavior
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Leave with insights to inform for your fall and winter marketing planning and stakeholder engagement
About James:
With over 20 years of experience in marketing and data analysis, James Sauter brings a combination of both client-side and agency-side experience to solve business challenges. James co-founded Rove combining his passion for tourism with data and analysis. Seeing a need for DMOs to better harness their data, Rove set out to offer world-leading BI technology and data solutions at rates all DMOs can afford.
About Sally:
Sally Donovan has over 15 years of experience developing data strategies and conducting data analysis services for domestic and international marketing and data science teams. Sally has managed several Destination Insights platform implementations for many of our clients across New York State. She also manages relationships with our data partners, including Azira, AirDNA, Visa, and others.
Rove is a leading travel & tourism data and analytics company. More than 100 leading tourism organizations & destinations globally rely on our tourism data solutions and industry expertise to navigate change and accelerate tourism economic recovery and growth. For more information, visit rovemarketing.ca.