2025 New York State Tourism Excellence Awards & Summit

September 10-12, 2025 | Lake George, N.Y.

Join us for the 2025 New York State Tourism Excellence Summit & Awards in beautiful Lake George, NY! This premier event is your chance to gain actionable insights and fresh perspectives on best practices from award winning tourism marketers and organizations, explore strategies for boosting international inbound tourism, discuss preparations for America's 250th celebrations, and more. Connect with peers, industry veterans, and thought leaders during dedicated networking sessions while building valuable relationships that can lead to new partnerships, collaborations, and growth.

Don't miss this opportunity to elevate your knowledge, expand your network, and celebrate the best in New York State tourism at the 2025 New York State Tourism Excellence Summit & Awards!

Host Hotel:

Event Host Hotel: Fort William Henry Hotel & Conference Center

Address: 48 Canada St, Lake George, NY 12845-1604
Room Rate: $130.00 | Grand Rooms: $153.00
Book Your Room: Contact the hotel at 800-234-0267 and ask for the NYS Tourism Excellence Summit event rate (rate not available online)

"It’s an honor to welcome New York's tourism Industry to the Lake George area for the 2025 New York State Tourism Excellence Awards & Summit. We’re excited to showcase our region’s beauty and hospitality while strengthening connections with colleagues and fellow tourism professionals from across New York State."

- Gina Minzer, Lake George Regional Chamber of Commerce & CVB

"We are excited to welcome you to the Lake George Area in September for the New York State Tourism Excellence Summit & Awards. The Lake George Area provides the perfect back drop for recognizing our industries bests! See you in the Fall!!"

- Heather Bagshaw, Warren County

"Get ready to make a splash this September in beautiful Lake George—where the views are stunning and the Tourism Excellence Awards are even more dazzling! It’s the perfect chance to soak up fresh ideas, celebrate the best in the business, and maybe even snag some inspiration (or a trophy). Can’t wait to see you there—let’s make waves together!"

- Cassandra Harrington, Event Co-Chair, Destination Marketing Corp.

Hosted By:

Discover the birthplace of the American vacation! The destination that started it all, the Lake George Area in New York’s Adirondacks!

Proud Partner Of:

The New York State Division of Tourism is part of the Empire State Development Corporation and goes to market under the consumer brand I LOVE NEW YORK.

Presenting Partners:

A Full-Service Travel Marketing Partner

Tourists experience a dreaming and planning phase of their journey, long before they book. You want your destination or attraction in front of those travelers while they are choosing a vacation spot, not after. As a travel marketing partner, Advance Media New York Travel & Tourism utilizes first-party data, extensive knowledge of the decision-making process and market analysis to deliver messaging through search, social media, display and content. Not to mention our award-winning creative team that has earned international awards for work they’ve done in the travel industry!

Rove is a leading travel & tourism data and analytics company. Leading tourism organizations & destinations globally rely on their tourism data & analytic products and industry expertise to navigate change, maximize travel visitation, and grow revenues.

Miles is a strategic marketing company focused exclusively on travel and tourism, working with more than 90 destinations and hospitality businesses to create forward-thinking print and digital content marketing solutions.