AARP February 2026 NYS Travel Feature
Compelling Multi-Faceted Co-Op
- Audience Segmentation
- Content Marketing
- Lead Generation
The NYSTIA February 2026 AARP Co-Op feature will appear in the AARP Mid-Atlantic Region (NY, PA, NJ) to target 2026 Spring and Summer travel intenders. The 2025 feature generated over 2,500 leads/requests for literature.
The issue will offer some compelling benefits featuring:
- We will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience for both multi-generational summer travel and off-peak couples and family weekend outings.
- Advertisers will receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity.
- This issue will offer reader service lead generation, which delivered thousands of valuable consumer contacts in the 2025 schedule.
For questions about this Co-Op program, contact Rachele Markle, rachele@nystia.org.
NYSTIA Member AARP Co-Op Rates:
- February 2026 Travel Issue (169,000 Households):
- Mid-Atlantic Region Rates/Specs:
- 1/6 Page: $3,985 - 2.5"w x 3.75"d
- 1/3 Page: $7,965 - 4.75"w x 3.75"d
- 1/2 page: $11,950 - 7.25"w x 3.75"d
- Full Page: $23,680 - 7.25"w x 8"d
- press-ready PDF - 300-dpi
- no crop, trim or bleed
- Your ad will appear under an ILNY banner, no ILNY logos in the individual ads.
- Matching Space Specs:
- 1/6 page unit matching space = 360 characters (includes spaces), approximately 55 words and one (1) 600 DPI photo in 4:3 horizontal format.
- Larger ads increase character count proportionately, additional photos allowed - contact rachele@nystia.org with questions.
- Space reservation: October 31, 2025
- Materials due: November 14, 2025 for ads, advertorial copy and photos.
- Mid-Atlantic Region Rates/Specs:
If you questions regarding the AARP Co-Op, please contact Rachele Markle at rachele@nystia.org.
For more information about AARP's audience, contact:
Dan Phillips
Integrated Account Manager
AARP Media Sales
dphillips@aarp.org or 646-593-1998(m)