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Spearfish!: Digital Repeat Visitor Program

Recent visitation is the single most reliable indicator of future visitation for both domestic and international visitors.

Prior visitors generally account for approximately 70%* of future visitation.

Spearfish leverages credit card spending data to identify and hyper-target this high-yield consumer group
for destinations, lodging partners and attractions with digital advertising
placed on a series of market-specific brand-safe websites.


Launched in July of 2020, Spearfish has been successfully utilized by 13 state tourism offices, 41 DMOs and a multitude of other tourism marketers from 25 states to reach tourism consumers from throughout the United States and 12 foreign countries.

Your campaign will focus on your most important in-state, out-of-state, Canadian or overseas source markets to your region with an affordable prior visitation/repeat visitation strategy.

Spearfish has already researched the available market for you! We've identified:

In-State: Over 50 Million inter-regional in-state trips made by New Yorkers (past 18 months).
Interstate: More than 20 Million travelers from PA, CT, MA, VT & NJ visited the State (past 18 months).
Canada: A further 2.6 Million visitors from Ontario & Quebec who visited New York State.
Overseas: UK and Germany account for 1.4 Million visitors who traveled to New York State.

Programs begin affordably at $2,000

For details, download the Spearfish briefing deck below or contact: