News

Thank you to the 50+ members of the 2026 Tourism Champions community! We were able to pursue an increasingly robust travel show schedule and invest in booth improvements 2026 due to your growing participation. We also want to thank all the volunteers who helped represent New York's destinations and…

WASHINGTON, D.C. (October 5, 2026) – Brand USA, the destination marketing organization for the United States, today announced that its Board of Directors has appointed Caroline Beteta Interim President & CEO, effective Nov. 9. Beteta, who retired in September after nearly three decades as…

LONG ISLAND, NY  (October 5, 2026) -  Discover Long Island (DLI), the region’s only accredited destination marketing organization, is proudly unveiling its newly redesigned website, introducing a more immersive, editorial and user-focused digital experience built around the ways…

ONEIDA COUNTY, NY — Oneida County Tourism unveiled All In Oneida County, a new destination brand, during its annual meeting Wednesday at Turning Stone Resort Casino. The identity gives the county a shared way to tell its story while leaving room for its many communities, experiences and people…

Fall is here and it’s time to enjoy one of the best times to explore New York State and all it has to offer.  In celebration and support of the legacy and growing footprint of the cider industry, Airbnb, the New York Cider Association and New York State have partnered to showcase key regions for…

Binghamton, NY Visit Binghamton and the Greater Binghamton Chamber of Commerce have named Jim Reyen as its new vice president for tourism and director of Visit Binghamton. Reyen brings decades of leadership, community involvement, and regional pride to the role. Having spent 35 years with Johnson…

Farmers, tourism professionals, educators, and community leaders from across New York State are invited to attend the New York State Agritourism Conference on Wednesday, November 4, and Thursday, November 5, in Geneva, New York. Hosted by the Cornell Cooperative Extension Agritourism Program Work…

New Partnership between New York Cider Association and Airbnb Will Connect Travelers to New York's Premier Hard Cider Regions Through Dedicated Digital Destination Guide Launch of Campaign Delivers on the Governor’s 2026 State of the State Commitment to Establish New York as the Top…

Date: Thursday, November 12, 2026 Time: 8:30 AM to 3:00 PM Location: Embassy Suites Syracuse - Destiny Mall Agenda & Registration     Most destinations are well aware of the outdoor resources and opportunities in their own backyard, but have only a superficial knowledge of the full extent of New…

The Museum on Blue Mountain Lake, is pleased to announce the appointment of Christopher Dobbs as its new Executive Director. An accomplished leader with more than 25 years of experience in the museum sector, Dobbs brings a proven track record of strategic growth, community engagement, and…

Thank you to the 200+ tourism professionals who joined us in Corning for the 2026 New York State Tourism Excellence Awards & Summit! This year, we convened in America's Crystal City to reconnect with tourism industry colleagues, brush up on the latest advocacy efforts, hear what NYSTIA has been up…

Hitting the road 24 hours after the New York State Fair, your New York State Tourism Champions booth visited two Canadian provinces in seven days, promoting your destinations at the Association of Canadian Travel Agencies and Travel Advisors' (ACTA) 2026 Eastern Canada Travel Industry Summit, held…

This blog is brought to you by SLELO PRISM’s Pledge to Protect.  Fall is an ideal time to tackle invasive woody plants on your property. As temperatures cool, many native plants begin going dormant, making invasive species easier to see and access. Woody plants also start moving nutrients…

Urban Planning and Design Firm MKSK Selected To Lead Development of Framework To Strengthen the Canalside District, Unlock Future Investment and Better Connect the District to Downtown and Surrounding Neighborhoods Community Survey Launched To Collect Public Input on Priorities for the Expanded…

Raphael Beretta, Manager of Digital Media Strategy & Content at Destination Dutchess will join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit to share how Destination Dutchess launched Commander in Cheers Beers in October 2025. The campaign offers craft beer lovers,…

As my 13-day 'fair-cation' came to an end last week, I am excited to report that we went through a wide variety of guides, which I feel is do to the quality of the guides from our tourism champions. Fairgoers were looking for information on attractions to explore all across the state. I did notice…

Susan Green, President of Paperkite, will be joined by Ryan Geraghty, from This is Cooperstown and  Kristina Mukherjee from Destination Dutchess, on Thursday in Corning at the 2026 NYS Tourism Excellence Summit to share the story behind My New York Vibe. When 20+ New York State destinations set out…

Hayley Coriaty, Director of Operations of Alon Tourism Solution, will join us on Thursday in Corning at the 2026 NYS Tourism Excellence Summit to share how Amplify, a 12-month business development program, helps tourism organizations become travel trade-ready, expand their market reach, and connect…

We are excited to announce that Kelly Rankin,  Senior Project Manager and Director of Team Engagement at Civitas and Jill Delaney, President and CEO of Discover Albany, will speak Friday morning at the 2026 New York State Tourism Excellence Summit on September 18 in Corning, New York.…

Ryan Geraghty, Marketing & Communications Director of This is Cooperstown, will join us on Thursday in Corning at the 2026 NYS Tourism Excellence Summit to share how the Cooperstown & Otsego County Inspiration Guide isn't a typical visitor guide - it's the anchor publication of their entire…