Nov 18, 2019
Congress has an opportunity to renew Brand USA this year—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime.
International travelers have many choices and we want them to choose America. Ensuring Brand USA's reauthorization ensures the U.S. continues to welcome inbound travelers by staying competitive with other destinations around the world.
Many members of Congress understand the importance of Brand USA: both the House and Senate have introduced standalone bills (H.R. 3851 and S. 2203, respectively) to reauthorize this critical program.
But more work remains to be done and we are calling on and the travel industry to act now.
Call your members of Congress and urge them to tell their chamber's leadership to include Brand USA renewal in must-pass legislation this year.
Here are three more ways to get involved:
If you have plans to meet with your member of Congress, reference our talking points for key messages, stats and asks.
Roger Dow, President & CEO, U.S. Travel Association