2025 Expedia Group Advertising Co-Op Program
The world's leading travel media network!
NYSTIA Expedia 2025 Co-Op Campaigns Flyer
This 2025 Expedia Group Advertising NYSTIA Co-Op Program offers you the opportunity to leverage support from this initiative and Expedia's reach to cost-effectively target your messaging and book travel from qualified travel intenders.
A Co-Op is an awareness campaign that allows DMOs, Hotels, Airports, and more to combine their marketing funds to create one powerful campaign. Strategic ad placements across Expedia brands will be showcasing New York as a destination, leading travelers to a dedicated landing page featuring your destination.
Each Co-Op Campaign can be comprised of up to three tiers of advertisers: Presenting, Featured, & Standard. This additional exposure will help you steal share from competing destinations and increase your ROI on Expedia Group sites. Choose your tier from the grid below and complete the insertion order by June 20, 2025 to take advantage of the matching investment available through this initiative.
Register Here: NYSTIA Summer-Fall 2025 Co-Op Enrollment Form
Campaign Dates: July 18, 2025 - September 30, 2025
Sign-Up Deadline: June 27th
Assets Due: June 30th
Interested? Questions? Please contact:
Kirsten Asuncion
Business Development Manager
E: kasuncion@expediagroup.com
- unmatched global inventory that travelers access every day.
We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.
This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.