You're Invited! - Join I LOVE NY And Show Some Love On Canada Day.

Hello tourism industry partners:

I wanted to invite you to join I LOVE NY in an effort to show support for our northern neighbors in connection with their upcoming Canada Day. Particularly on the July 1st holiday, we will be using the attached graphics (Editor's note: linked here) on our website and social media with the message “On Canada Day, New York State Celebrates Our Canadian Neighbors.” 

We thought you might be interested in making similar efforts to show a unified salute from the state's tourism industry, expressing messages that aren't about visitation, but sentiments of neighborly connection like:

• To our neighbors up North: thank you for 158 years of friendship. Happy Canada Day from New York State.
• We’re lucky to have neighbors like you. Wishing you pride and celebration this Canada Day—from your friends in New York State.
• Here’s to forever friendship. Wishing all our Canadian neighbors a Happy Canada Day.
• Our friendship never goes out of style. Happy Canada Day from all of us in New York State!

We will also be doing some focused PR, particularly in Canada and with tourism trade outlets. If you are doing something particularly noteworthy or different, please email myself and my colleague Lisa Soto at Lisa.Soto@esd.ny.gov to let us know, as we may be able to amplify.

Thank you for considering participation.

In partnership,

Ross