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National Travel and Tourism Week: Responding to New York Pause with New York Proud!

May 3, 2020

National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry, will spotlight resilience and hope in the face of the coronavirus pandemic with this year's theme: the Spirit of Travel.

Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America's economic recovery.

180306_USTravel_RogerDow_023-Crop.jpg“Through every hardship, I find myself in awe of the travel industry's ability to join together, adapt, and emerge stronger than before," said U.S. Travel Association President and CEO Roger Dow. “This is our toughest challenge yet, but what I've seen is that the spirit of travel has not been shattered."

"Reflecting on the events of the past few months, I am gratified by the level of fortitude, professionalism and dedication demonstrated by the members of New York's tourism industry, in particular my NYSTIA colleagues. They've responding to adversity with inspiration, innovation & initiative." observed New York State Tourism Industry Association (NYSTIA) President and CEO Bob Provost.

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"They have rallied to support local businesses, reached out to local residents to alleviate their sense of isolation and invited home-bound tourists to explore and experience all that New York State has to offer with virtual experiences online. They've responded to New York Pause by making New York Proud. Well done! Christine Hoffer, the Board of NYSTIA and I look forward to working with you all to meet the challenges of navigating the 'new-normal' as together we all strategize and implement plans to restore the health and vitality of the tourism industry. Here's to New York Forward."