News

When most people hear that they envision New York City, or perhaps Niagara Falls and Buffalo on the western end of the state. Too often, residents and visitors mis the opportunity to explore the many interesting places located on the backroads and byways of the state, often just a short distance…

Steady Growth in Jobs, Revenue and Production Days Underscores County’s Top-Tier Status (White Plains, NY) – Together with Westchester County Executive Ken Jenkins, the Westchester County Tourism and Film brought together film industry professionals, stakeholders, municipal leaders and…

Cayuga County, May 2025—National Travel and Tourism Week (NTTW), May 4th-10th, shines a spotlight on the U.S. travel industry’s essential role in driving economic growth, creating jobs and enhancing the nation’s global competitiveness. "Travel is one of our nation's most powerful…

As the 2025 New York State Tourism Conference concludes, I’d like to share a few heartfelt thank you ’s, offer some well-deserved congratulations, and leave you with an important reminder. First and foremost, thank you to the NYSTIA staff. As Board Chair, I see firsthand that planning this…

SCHENECTADY, NY (April 29, 2025) – Film Schenectady, in collaboration with Discover Schenectady, is thrilled to announce the inaugural Sci:Fi Schenectady FilmFest, a groundbreaking three-day festival celebrating the imaginative and thought-provoking worlds of science and sci-fi cinema, to be…

I want to extend a special note of appreciation to NYSTIA team members Nate Gresock and Brooke Wilson, who hit the road to showcase New York's diverse destinations in Canada and New England after a long week helping make the 2025 New York State Tourism Conference in Canandaigua a great success. Nate…

The New York State Department of Environmental Conservation (DEC) and Adirondack Mountain Reserve (AMR) today announced the parking reservation system to promote safe access to trails in the Route 73 corridor will resume May 1. Based on improved safety conditions in the corridor and positive user…

Devon Bosco is the Trade Show Marketing Manager for Carvertise, America’s largest rideshare advertising company. Founded in 2012, their mission is to create a new global marketing medium that changes the way brands interface with consumers with wrapped-car campaigns powered by their network of…

Join us at the 2025 NYS Tourism Conference on the afternoon of April 23 for a featured session with Josiah Brown, the New York Sherpa at New York’s Best Experiences. In today’s landscape, it is more important than ever for tourism professionals to be clearly understood—and for residents,…

Aline Gill is the VP of Digital Strategy for ITI Digital. As a seasoned professional with over 15 years of experience in the tourism industry, Aline brings a wealth of knowledge and leadership to her role as Vice President at ITI Digital. A native of Brazil, Aline earned her Bachelor’s in…

Dana Krueger is the Destination Strategy Director for Madden Media LLC. Madden sparks imagination and nurtures curiosity, uniquely weaving data-driven insights with vibrant creativity. Their approach cultivates connections to communities through dynamic storytelling and marketing, resulting in…

Ken Theroux is the Strategic Partnerships Manager for AAA Northeast. his role focuses on connecting destinations' partners with co-op marketing opportunities which include providing training for their advisors as well as executing tactics for consumer facing campaigns to their membership base.…

Dine with us at the 2025 NYS Tourism Conference and explore a flavorful experience in Canandaigua, New York! The menus at the Hotel Canandaigua have been carefully selected* to highlight the best the region has to offer.  Check out the menus below and get ready to bring your appetite to…

Michael Austin is the Director of Business Development for sperling. In this position Michael leads their tourism engagement strategy and collaborates directly with resorts, attractions, and DMOs. His role includes identifying growth opportunities, consulting on brand positioning, and ensuring…

Richard Arnold is the Executive Producer for AKA. AKA NYC is the leading, fully integrated creative and media agency specializing in live entertainment, arts, attractions, and destinations, based in New York City, with a focus on creating experiences, brands, content, and campaigns that people seek…

Wednesday, April 23 at 10:00amLimited Seating - Register (FREE) To Reserve Your Seat Canandaigua Room, Hotel Canandaigua The Canadian travel market has long been vital to New York State tourism—but with economic fluctuations, political sensitivities, and shifting traveler sentiment, how is this…

Join Kyle Pierce, Director of Sales at STQRY on Friday, April 25 at the 2025 NYS Tourism Conference as we explore the creation of the Finger Lakes Virtual Museum, a groundbreaking project by Ontario County that brings local history to life online. Discover how historical markers and regional…

The Erie Canal's Bicentennial isn’t just about memory—it’s about momentum. Across the state, the Erie Canal is being revitalized: not just as a remnant of the past, but as a living system that supports communities, ecosystems and economies. On Friday, April 25th, at the 2025 NYS Tourism…

Your New York State Tourism Champions booth was at the Ottawa Travel and Vacation Show, held at the Rogers Centre, on April 12th and 13th. Kellie Christopher from the Corning Museum of Glass joined us at the booth. We were in the U.S. pavilion at the show and had a good flow of people coming…

Cayuga County, April 2025 – The Erie Canal, a defining feature of New York’s history and development, is celebrating its bicentennial in 2025, and Cayuga County is ready to welcome history enthusiasts eager to honor this milestone. With a rich canal heritage and a full lineup of engaging…