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ESTO Webinar: Storytelling During COVID: Cost Effective Approaches to Engagement

Oct 14, 2020

- Thursday, October 22, 2020 at 2:00 p.m. ET

- COVID-19 has disrupted travel marketing in unimaginable ways, but travelers are still seeking inspiration. Ryan Thompson, senior vice president for Miles Partnership, will share how to continue telling stories during COVID-19 and do so in a cost effective and informative way.

Key takeaways will include:

  • Managing video on a smaller budget
  • Remote production when an "on-set" option isn't possible
  • Empowering your audiences to become your storytellers
  • Masks—show them or not?