Adworkshop Launches Native Advertising Campaign

Jul 9, 2015

Effective immediately, the Digital Program offered to NYSTIA members by Adworkshop will be Native Advertising. Native advertising refers to an advertising message designed to mimic the form and function of its environment. The most obvious example is Facebook newsfeed ads. These ads look like your friends’ posts but are “in-feed” ads, making them less obtrusive.