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2024 Marketing Initiative: Travel Trade Sales Programs Tailored To Your Destination Needs

Travel Trade1 Sales Activation for Tourism Suppliers of All Kinds from any Destination!

Sports * Outfitters * Outdoor Recreation * Attractions * Activities * Guides * Charters * Accommodation * Cultural * Arts * Dining * Beverage * Retail * Service * Nightlife * Festival * Event * Transportation 


PROGRAMS:

1. Destination-Specific Intensive Travel Trade Sales Program

A comprehensive Travel Trade program specific to your destination and stakeholders.

Program Capacity: three (3) New York State DMOs / Destinations

Participants are  provided 3 destination specific workshops tailored to your New York State DMO/Destination and your stakeholders. Adept tourism sales processes and sales platform development will be achieved during the workshops and upon completion, you and your stakeholders will be able to participate in a curated Destination Specific Virtual Mini Marketplace, full circle travel trade sales meetings to promote the specific destination and stakeholders that attended workshops to travel trade operators looking to expand their NYS products, putting your newly developed sales resources to work.

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2. Travel Trade Virtual Sales Meetings Co-Op

2024 Virtual Sales Meetings Scheduled In June, July, August and September

Program Capacity: Up to 9 eligible New York State DMOs, Destinations and/or suppliers will participate in pre-organized NYS focused virtual sales calls with key international and domestic operator businesses to develop strategic relationships together. The participating NYS tourism businesses will be introduced to international inbound tour operators, destination management companies, and domestic tour operators across the major gateways of the United States (New York City, Florida, and California.

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1Travel trade is an industry term used to describe both international and domestic 3rd party resellers of travel collectively. B2B relationships are developed with the travel trade who contract with tourism suppliers and sell their products to visitors providing the opportunity for repeat, volume, and off-peak seasonal business.

Choose the Travel Trade Program Best Suited to Your Needs and Sign-Up Today!


Alon Tourism Solutions is the leading global inbound travel marketing consultancy. Alon has successfully assisted tourism suppliers and destinations with B2B inbound tourism strategies to attain their tourism marketing and sales goals. Through 20+ years of hands-on experience, Alon has developed a travel trade activation program designed specifically to enable destinations and their tourism stakeholders to grow ROI and sales with the travel trade through a process dedicated to sales development.

The New York State Tourism Industry Association (NYSTIA) is a member-driven, 501(c)6 nonprofit organization at the vanguard of transformational tourism marketing, stewardship and long-term strategic planning. We assist our members in advancing responsible economic growth, creating jobs, revitalizing communities, supporting small business success, and increasing state and local tax revenues in order to improve the standard of living, quality of life and pride of place for New York State communities and residents. We achieve these goals by facilitating the success of our members in realizing the economic potential of New York State's tourism industry through collaborative initiatives, exceptional marketing programs, disseminating industry research, and legislative awareness.

This project is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.