Skip to Main Content

2024 Marketing Initiative: Travel Trade Virtual Sales Meetings Co-Op

Program Capacity: Up to 9 eligible New York State DMOs, Destinations and/or suppliers
will participate in pre-organized NYS focused virtual sales calls with key international and domestic operator businesses to develop strategic relationships together. The participating NYS tourism businesses will be introduced to international inbound tour operators, destination management companies, and domestic tour operators across the major gateways of the United States (New York City, Florida, and California)

MARK YOUR CALENDAR! Travel Trade1 Virtual Sales Meeting Dates: 

June 25, 2024 • July 23, 2024 • August 20, 2024 • September 17, 2024

Three (3) Client Meetings/Day * Twelve (12) Total Client Meetings

During each appointment, the suppliers will hear from the travel trade buyer and then present their business to personnel who facilitate bookings and product set-up. Suppliers will have the opportunity to make personal connections with travel trade buyers across the country without leaving your desk!
Virtual Sales Meetings Program Cost per Destination: $3,333
Initiative Support: $1,615
Destination Investment*: $1,618
* Destination investments cannot involve any NYS sourced funding such as NYS Tourism matching funds or NYS sourced EDA grant support.

1Travel trade is an industry term used to describe both international and domestic 3rd party resellers of travel collectively. B2B relationships are developed with the travel trade who contract with tourism suppliers and sell their products to visitors providing the opportunity for repeat, volume, and off-peak seasonal business.


Contact me today for additional details and information.

Bronwyn Ziegler
Sales and Client Account Manager
Alon Tourism Solutions

Use The Insertion Order Form Below and Sign-Up Today!

SIGN ME UP! I agree to participate in the 2024 Marketing Initiative: Travel Trade Virtual Business Development Co-Op

INSERTION ORDER: By completing and submitting this insertion order I acknowledge my organization will be invoiced $1,668 by NYSTIA as our partner match investment in the 2024 Travel Trade Virtual Sales Meeting Co-Op Initiative.

  • I understand that New York State-sourced funding (e.g. Tourism Matching Funds, etc.) cannot be used for my $1,668 investment in the 2024 Travel Trade Virtual Sales Meeting Co-Op Initiative.
  • I agree that my sales literature materials will include I LOVE NEW YORK branding, legal language and/or Market New York program statements as required. NYSTIA will oversee the inclusion of this content and liaison with New York State to secure final approval.
Contact info for the person authorizing participation:
Your Program Liaison Contact Information- complete ONLY if your program liaison is not the person authorizing participation listed above.
Click To Submit Your Completed Purchase/Insertion Order:

Alon Tourism Solutions is the leading global inbound travel marketing consultancy. Alon has successfully assisted tourism suppliers and destinations with B2B inbound tourism strategies to attain their tourism marketing and sales goals. Through 20+ years of hands-on experience, Alon has developed a travel trade activation program designed specifically to enable destinations and their tourism stakeholders to grow ROI and sales with the travel trade through a process dedicated to sales development.

The New York State Tourism Industry Association (NYSTIA) is a member-driven, 501(c)6 nonprofit organization at the vanguard of transformational tourism marketing, stewardship and long-term strategic planning. We assist our members in advancing responsible economic growth, creating jobs, revitalizing communities, supporting small business success, and increasing state and local tax revenues in order to improve the standard of living, quality of life and pride of place for New York State communities and residents. We achieve these goals by facilitating the success of our members in realizing the economic potential of New York State's tourism industry through collaborative initiatives, exceptional marketing programs, disseminating industry research, and legislative awareness.

This project is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.