2024 Marketing Initiative: Destination-Specific Travel Trade Sales Development

Destination-Specific Travel Trade Sales Activation Virtual  Workshops & Mini-Marketplace:
Program Capacity: three (3) New York State DMOs / Destinations

Destination-Specific Sales Development Workshops:

Each participating New York State Destination's stakeholders have access to three (3) 'tailored' destination-specific workshops focused on adept tourism sales development processes and sales platform development. These workshops will provide tourism stakeholders with one-on-one services to develop targeted sales and marketing products that strategically align with their specific travel trade needs including sales propositions, proposals, travel trade sales literature and collateral. This activation will prepare the destination with the best practices in maximizing their tourism marketing efforts with the travel trade.

  • Workshop 1-2: Provide professional tourism sales development know-how and processes for destination and tourism stakeholders.
  • Workshop 3: Alon to work one on one with Individual business to ‘drill down’ on implementing strategic tourism sales and marketing development offers and materials for sales outreach.

Sales Workshop Program Cost per Destination: $15,000
Initiative Support: $7,510
Destination Investment*: $7,490

Destination Specific Virtual Mini-Marketplace:

Following the completion of the tailored workshops, each host destination and their tourism suppliers are given the opportunity to participate in a virtual mini-marketplace with travel trade operators looking to expand their NYS products. Your tourism stakeholders will have the opportunity to put their newly developed sales resources to work.

  • Mini-Marketplace: Full circle travel trade sales meetings to promote the specific destination and stakeholders that attended workshops.

Mini-Marketplace Cost per Destination: $5,000
Initiative Support: $2,510
Destination Investment*: $2,490

* Destination investments cannot involve any NYS sourced funding such as NYS Tourism matching funds or NYS sourced EDA grant support.

1Travel trade is an industry term used to describe both international and domestic 3rd party resellers of travel collectively. B2B relationships are developed with the travel trade who contract with tourism suppliers and sell their products to visitors providing the opportunity for repeat, volume, and off-peak seasonal business.

QUESTIONS?

Contact me today for additional details and information.

Bronwyn Ziegler
Sales and Client Account Manager
Alon Tourism Solutions
bziegler@alontourism.com

Use The Insertion Order Form Below and Sign-Up Today!

SIGN ME UP! I agree to participate in the 2024 Marketing Initiative: Travel Trade Sales Programs Tailored To Your Destination

INSERTION ORDER: By completing and submitting this insertion order I acknowledge my organization will be invoiced $7,510 by NYSTIA as our partner match investment for the Destination-Specific Sales Development Workshops and $2,510 as our partner match investment for the Destination-Specific Mini-Marketplace curated for my destination.

  • I understand that New York State-sourced funding (e.g. Tourism Matching Funds, etc.) cannot be used for my partner match investment in the 2024 Destination-Specific Sales Initiative.
  • I understand that my 2024 Destination-Specific Sales Initiative programming must be completed by September 30, 2024.
  • I agree that my sales literature materials will include I LOVE NEW YORK branding, legal language and/or Market New York program statements as required. NYSTIA will oversee the inclusion of this content and liaison with New York State to secure final approval.
Contact info for the person authorizing participation:
Your Program Liaison Contact Information- complete ONLY if your program liaison is not the person authorizing participation listed above.
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Alon Tourism Solutions is the leading global inbound travel marketing consultancy. Alon has successfully assisted tourism suppliers and destinations with B2B inbound tourism strategies to attain their tourism marketing and sales goals. Through 20+ years of hands-on experience, Alon has developed a travel trade activation program designed specifically to enable destinations and their tourism stakeholders to grow ROI and sales with the travel trade through a process dedicated to sales development.

The New York State Tourism Industry Association (NYSTIA) is a member-driven, 501(c)6 nonprofit organization at the vanguard of transformational tourism marketing, stewardship and long-term strategic planning. We assist our members in advancing responsible economic growth, creating jobs, revitalizing communities, supporting small business success, and increasing state and local tax revenues in order to improve the standard of living, quality of life and pride of place for New York State communities and residents. We achieve these goals by facilitating the success of our members in realizing the economic potential of New York State's tourism industry through collaborative initiatives, exceptional marketing programs, disseminating industry research, and legislative awareness.

This project is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.