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What's the New York State Tourism Industry Association all about?

NYSTIA is organized for the purposes of bringing together New York State tourism industry interests to: advocate government policies and programs which will strengthen the industry; to raise the level of professionalism within the industry; to encourage the development of cooperative relationships and partnerships among its members; and to raise consumer awareness and appreciation of travel and vacation opportunities in New York State.


Upcoming Events


Tourism Action Day

Tourism industry stakeholders gather and review TOURISM ISSUES in the well of the Legislative Office Building (LOB) before heading out to meet with their state representatives face-to-face.  read more →


Empire State Tourism Conference

​Save the date for the annual Empire State Tourism Conference. Networking, professional development, and fun!  read more →


4th Annual NYSTIA Membership Meeting and Awards Dinner

Join us at the Watkins Glen Harbor Hotel in Watkins, Glen, New York (Finger Lakes), at the southern tip of Seneca Lake.  read more →

Nov 21, 2016

Growth of Tourism Assets in the Finger Lakes Region

As tourism spending in the Finger Lakes remains high, tourism assets within the region have expanded in the last 12 months. The region is exploding with more accommodations, new attractions, and culinary and craft beverage options to meet growing visitor demand.  read more →

Oct 26, 2016

New York State Tourism Industry Association 2016 Tourism Excellence Award Winners Announced

The New York State Tourism Industry Association (NYSTIA) has recognized leaders in New York State’s tourism industry who have achieved a high level of excellence and accomplishment at the 2016 Tourism Excellence Awards.  read more →

Oct 3, 2016

Collaboration Strengthens Tourism Efforts in Finger Lakes Region

The Finger Lakes Regional Tourism Council (FLRTC) brings together 14 counties and tourism representatives in the Finger Lakes to focus on one main goal - promoting the region as a premier travel destination. For this organization, collaboration is key, whether creating a trail or brochure, or working as a team to administer a region-wide public relations program that amassed a total of 1.3 billion media impressions in 2015.  read more →

Find Your Perfect NY Getaway Package

Villa Roma Holiday Package

Happiest Season of All

CHRISTMAS PACKAGES INCLUDE: - Breakfast and dinner served daily. - Live music, dancing, stage shows, and Doc Holiday’s legendary activities -…

A Spoiled Girlfriends Getaway

Group Packages

Reserve the whole inn and enjoy our popular Spoiled Girls Package which allows you and 5 to 6 of your girlfriends to have 10 Fitch all to your selves!…