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AARP: Content Marketing, Lead Generation

AARP: Targeting Lifestyle Segments/Seasonality/Lead Generation in 2023!

Pictured below: February 2023 Member Co-Op with Matching Space Content Marketing Feature :

The 2023 AARP NYSTIA Co-Op program will feature a February presentation in the AARP Mid-Atlantic Region (NY, NJ and PA) to target summer vacation planners and follow up with an October program in AARP's New England Region travel issue (CT, MA, ME, NH, NH, VT) to reach the fall and winter travel market.

Both issues will offer some compelling benefit features:

  • We will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience for both multi-generational summer travel and off-peak couples and family weekend outings.
  • Advertisers will receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity. 
  • Both issues will offer reader service lead generation, and are expected to deliver thousands of valuable consumer contacts.

NYSTIA Member 2023 Co-Op Rates:

  • February Travel Issue:
    • Mid-Atlantic Region: CLOSED
  • October Travel Issue:
    • New England Region Rates:
      • 1/6 Page: $1,475
      • 1/3 Page: $2,880
      • 1/2 page: $4,260
      • Full Page: $8,440
    • Materials due:
      • June 30, 2023 for ads, advertorial copy and photos.

(Includes matching space content marketing)

For more information about AARP's audience, contact:

Dan Phillips
Integrated Account Manager
AARP Media Sales or 646-593-1998(m)