News

Imagine listening to a choir if each member of the chorus selected a different song to sing. Chaos! One important component of successful advocacy is consistent messaging from everyone in the industry.  Incorporate the ‘Tourism, It’s Everybody’s Business!' statement in your advocacy…

During last week's Wednesday Webinar Jonathan Keslow from Epsilon presented his topic: Guide to Metrics that Matter.  Some insights from the webinar: Intro to Epsilon A digital media and attribution company. Serving big and small destinations for over 60 years. By looking at individual…

Recapping the 2024 Destinations International Advocacy Summit in October, Josiah Brown from New York's Best Experiences will take you through the rapidly evolving landscape of destination advocacy. How you tell the story of your impact matters. Join us for this week's Wednesday Webinar on November…

Governor Kathy Hochul, Amtrak and the New York State Department of Transportation today announced a restoration of Amtrak’s Empire Service that will aid passengers during the upcoming holiday and winter travel seasons. Following a letter sent by Governor Hochul and others earlier this month…

At the 2019 New York State Tourism Conference in Buffalo, Genesee County's Kelly Rapone and her Scholarship Auction committee raised $17,500 for the Destinations of New York State Scholarship Fund. Due to the pandemic, there was no conference or auction in 2020. The membership of NYSTIA has…

Christina Episcopo is a publicity liaison for the City of Elmira. The City of Elmira is in charge of everything City of Elmira related from buildings and grounds, taxes, chamberlains, City Manager, Mayor, Police, Fire, etc. Christina's main focus for the city is promoting tourism and encouraging…

Join us on November 20th at 9:15 AM for our Wednesday Webinar presentation from Jonathan Keslow from Epsilon to learn about metrics to impress your board and bosses!  In a world of KPIs, CTR's , VRS’s, ROAS, understanding your marketing’s real impact may have you saying, “IDK.” Click based…

Jessie McNaughton is the organizer of the NY Fiber Trail.  The NY Fiber Trail is a statewide self-guided tour of yarn shops, fiber farms, textile studios and mills. The trail highlights all the vibrant and varied fiber-based experiences and businesses that NYS has to offer. She organizes and…

As we approach the new legislative year and, for many organizations, the budget process, NYSTIA's committees and partners are working together to roll out informative advocacy campaigns and tools to support your efforts: New Yorkers: Take Your Vacation - This social media campaign and toolkit was…

During last week's Wednesday Webinar Elissa Mitchell from Corporate Communications presented her topic: Introduction to Website Search Engine Optimization.  Some insights from the webinar: Intro to Elissa 30 years of experience in marketing/advertising/PR  20 years of working in digital…

Join us on Wednesday November 13th at 9:15 AM for a briefing on the newest addition to your advocacy resources - the 'Tourism Done Right' advocacy presentation deck.  NYSTIA President & CEO Bob Provost will walk attendees through the talking points covered in the presentation deck and how to…

This past weekend New York State's tourism industry was was showcased in Canada and New York's capital city. NYSTIA’s Nate Gresock brought our exhibit booth to the 2024 Montreal International Tourism & Travel Show, and Brooke Wilson exhibited at the 2024 Adirondack Sports & Northeast Ski Expo at…

This past Friday, Parks & Trails New York (PTNY) and partners released a new Economic Impact Report highlighting the crucial role our State Parks play in New York State's economy. Using one year of data from January 2021 to December 2021, the study finds that New York’s State Park System,…

Buffalo, New York (October 31, 2024) – Registration is officially open for the World Canals Conference 2025 (WCC 2025), a gathering of inland waterway experts, enthusiasts, and stakeholders from around the world, happening on September 21-25, 2025, in Buffalo, New York. This year's conference…

U.S. Travel Association President and CEO Geoff Freeman issued the following statement on the Biden administration's announcement of goals for travel and tourism in 2025: “We applaud the Biden administration for taking important steps to welcome international visitors. The United States…

Join on Wednesday November 6th at 9:15 AM for a presentation by Elissa Mitchell, digital marketing manager from Corporate Communications, Inc. to learn how you can increase traffic to your website via search results with Search Engine Optimization (SEO). Elissa will review the key components to…

NYSTIA's Bob Provost and Nate Gresock were in Rochester on October 22 to address the 2024 Partners For Workforce and Economic Development Conference (presented by the New York Association of Training and Employment Professionals in partnership with the New York State Economic Development Council).…

Help turn unused paid time off (PTO) into increased holiday travel in New York State! Join on Wednesday, October 30th at 9:15 AM for a briefing from NYSTIA's Bob Provost featuring Kayla Lloyd and Silvia Marin from  BBB&G Integrated Marketing. Why You Should Attend This Session: Would…

During last week's Wednesday Webinar Bridget Cerrone and Matthew Sourwine from Advance Media NY presented their topic: Incorporating Vox Pop Content in Your Destination’s Marketing Strategy.  Some insights from the webinar: Video is the best way to showcase your destination  People are watching…

The New York City Tourism + Conventions Board of Directors today announced its selection of Julie Coker as President and CEO. She will begin the role on December 9, 2024.  Ms. Coker currently serves as the President and CEO of the San Diego Tourism Authority (SDTA), where she oversees the…