Sep 8, 2025
Driving Tourism Excellence: Innovation, Agility, and Impact on Long Island
2025 NYS Tourism Excellence Awards Honoree: TPA/County/DMO Local Level
Join us on Thursday morning in Lake George at the 2025 NYS Tourism Excellence Summit where Allison Brown, Director of Marketing at Discover Long Island, will share their campaign as a case study. Discover Long Island has redefined destination marketing through creativity, agility, and authentic storytelling. From award-winning campaigns and global media coverage to overcoming challenges with resilience, the DLI team drives tourism excellence and fuels a $7.5 billion regional economy. Attendees will gain insights into innovative strategies, community engagement, and lessons learned that can inspire DMOs across New York State.
Why You Should Attend This Session:
- Walk away with fresh ideas for storytelling that go beyond traditional tourism marketing.
- See how resilience and adaptability can turn funding challenges into new opportunities.
- Discover real-world tactics for boosting engagement with both communities and global audiences.
Key Takeaways:
- Practical strategies to position a destination as a year-round attraction, not just a seasonal one.
- Proven examples of how authentic content and partnerships can drive measurable tourism growth.
- Actionable lessons in agility and innovation that can be applied to your own DMO or organization.
About Allison:
Allison Brown is the Director of Marketing for Discover Long Island, where she drives award-winning initiatives that have elevated the region’s brand on national and international stages. She led the acclaimed “You BeLong” campaign and orchestrated major campaigns, including the 2025 Ryder Cup at Bethpage Black, positioning Long Island as a premier sports and lifestyle destination.
With more than 20 years of experience in tourism, hospitality, and luxury branding, Allison has shaped marketing campaigns for New York City Tourism + Conventions and collaborated with leading brands such as the New York Mets, Victoria’s Secret, Sephora, and Kaiser Permanente. Her strategic leadership has helped Long Island achieve record-breaking visitor spending, solidifying its reputation as a world-class destination.
Discover Long Island is the region’s premier destination marketing organization and a trusted partner in helping local businesses thrive. For over 45 years, we’ve driven Long Island’s tourism and hospitality economy, supporting businesses through press coverage, global marketing campaigns, partner-specific events, and innovative platforms such as our East End partnership with News 12 and the Long Island Tea podcast, which reaches audiences in over 70 countries. As a partnership-driven organization, every business featured on our website, mobile app, and marketing channels is a proud annual member. Our mission: to elevate Long Island—and its businesses—to new heights, together.