ROVA: The Magazine For Epic Road Trips

Outdoor Travel is the #1 Trend in Tourism - Reach The New Travel Leaders

ROVA Decmber/January NYS Co-Op Section: Annual State Parks & Historic Sites Destinations

According to the NYS Parks & Historic Preservation, New York’s State Parks and Historic Sites log a record-breaking 88.3 million visits annually. These recreational hubs primarily act as massive economic engines, generating $5.6 billion in annual visitor spending and supporting an estimated 20,000 jobs statewide. ROVA provides a compelling opportunity to include your destination in this exciting road trip advertising section.

Multimedia Print/Digital Program:

The section has a Banner themed as listed above. The I LOVE NEW YORK logo will be included in the banner; therefore, participants should not include the ILNY logo in their individual print ads.

  • This program is approved for I LOVE NEW YORK Matching Funds.

Added Value: 

  • Special December/January Bonus: participants provide 75 words of content and image for one park to be included on Sponsored content page - this is the only issue with an in-magazine content opportunity
  • All participants receive multimedia exposure on rovamag.com with a 728x90 ad banner and those with and those with a ¼ page of larger can submit a blog to match section themes
Opening Page for December/January Parks & Historic Sites sponsored content 2025 (example)
ROVA December/January Sponsored Content Spread 2025 (example)

ROVA Schedule and Closing Dates:

Issue Section theme and ROVA Content

Space Closing Date

Creative Deadline On Sale / In-Home
April/May - issue closed

Co-Op Section: 'Celebrate America 250 Road Trips' Destination section

ROVA Content: 

  • America 250 Iconic Summer Road Trips from America's History
  • The Bird Call of the Wild
  • Boozy Trails (includes Hudson County)
 02/11/26 02/17/26 04/11/26
June/July - issue closed

Co-Op Section:

1) Road Trip Adventure Destinations

2) NYS Winery Destinations

ROVA Content: 

  • The Road Trippers Adventure Guide: Bike, Paddle, Hike
  • Vines & Vintners: Winery Road Trip
  • The Produce Trail: Farm Visits
 04/07/26 04/13/26 06/02/26
August/September - closed

Co-Op section:

6th Annual Brewery, Cideries and Distillery + Fishing Destinations

ROVA Content: 

  • ROVA's 6th Annual Beverage Round-Up: Breweries, Ciders and Distilleries
  • Guide to Fishing
 06/08/26 06/12/26 08/04/26
December/January

Co-Op Section:

Annual NYS Parks + Historic Sites Destinations (only issue with in-magazine Parks bonus content opportunity) 


ROVA Content: Annual Parks Round-up feature: Best of State and National Parks

 10/06/26 10/12/26 12/01/26


2026 NYSTIA Co-Op Rates & Multimedia Added Value

4 Color Ad Unit NYSTIA Special Rate (net) Added Value (Blog content changes with each issue theme)
1/6 Page $1,625
  • Digital Banner 728x90 rotating on rovamag.com for 4 weeks + URL Link
1/4 Page $2,450
  • Digital Banner 728x90 rotating on rovamag.com for 4 weeks + URL Link
  • Destination Sponsored Blog of 200 words and 1 photo on rovamag.com for the themed NYSTIA Co-Op section subject. 
1/2 Page $3,250
  • Digital Banner 728x90 rotating on rovamag.com for 8 weeks + URL Link and
  • Destination Sponsored Blog of 200 words and 2 photos on rovamag.com for the themed NYSTIA Co-Op section subject or
  • Inclusion in NYS e-blast with 200 words and 2 photos
Full Page $4,500
  • Digital Banner 728x90 rotating on rovamag.com for 8 weeks + URL Link
  • Destination Sponsored Blog of 400 words and 2 photos on rovamag.com for the themed NYSTIA Co-Op section subject. 
  • Bonus 1/6th unit in ROVA's October/November 2026 issue

ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure.

"We’re the ones who find new experiences in even the most-visited places; and the ones who forge paths into unknown territories." ROVA explores how roads connect people, places and experiences through adventure.

Audience/Circulation/Content: Our audience lives for the next experience in road trip vacations and outdoor adventure. Some of the core themes throughout the year with special content sections include: Outdoor Adventure Activities (Canoeing, Paddling, Kayaking), Fishing, Hiking, Camping, Breweries, Wineries, Biking, Birdwatching, Sustainability, State/National Parks, Fairs, and Cultural and Heritage Tourism Experiences. ROVA is the only magazine that achieves this with unique beautiful content and targeted audience reach. ROVA reaches an estimated 100,000+ readers that are road trip, adventure-seeking, outdoor travel, camping enthusiasts.

Outdoor road travel continues to be ranked by tourism leaders as the best and biggest opportunity for tourism growth and this makes ROVA an even more compelling media buy. On January 27, 2025, Governor Kathy Hochul announced that state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation (State Parks) saw a record 88.3 million visits in 2024. Total visits statewide surged by over four million, which is a five percent increase compared to the previous record year in 2023. Visitors continue to embrace this healthy and affordable recreation. The industry is booming, particularly with Millennials and Gen Xers and NYS is one of the top revenue-generating states for this travel with more than $2 billion in annual direct economic impact* for campgrounds and travel!** These travelers also spend money in the tourism economy by engaging in outdoor activities, attractions, restaurants, fairs, wellness, cultural activities and all New York State has to offer.

ROVA's Added Value Options for NYSTIA members represent $5,000 or more in value at no additional charge.

View/Download the ROVA Media Kit

ROVA NYSTIA Co-Op Insertion Order:
Please complete and submit the form below.
Contact Info of Person Authorizing the Insertion Order
Please Indicate:
Will you be using NYS sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) to pay for your participation in this initiative? *
Needed for grant compliance and accounting purposes.
Are you the main contact for facilitating content submission of materials included in your order? *
Ad creation, text, photos, etc.
Content Liaison Contact Information
Please select the issue(s) and ad size:
Creative Deadline: February 13, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: April 13, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: June 12, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: October 12, 2026
Yes, I agree to purchase: *
Please indicate the ad size.
Please Use The Submit Button Below When Finished
For more information, contact:

Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting
madelyn.roberts1@gmail.com
www.rovamag.com
516-662-9555

**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2023

1Bonus content requires a minimum of a ¼ page advertising