Sep 9, 2025
Fall Travel in Focus: Visitor Intelligence and Recommended Strategies
Speaking during One on One Sessions
Join us on Thursday afternoon in Lake George at the 2025 NYS Tourism Excellence Summit where Kelly Fitzpatrick, Client Success Manager at Zartico, will uncover the trends shaping the fall season, from visitor behaviors to lodging performance, so you can navigate it with confidence. Examine New York–specific benchmarks to see how your destination is performing, and leave with strategies to enter the months ahead prepared and ahead of the curve. Fall travel is here and the patterns are clear!
Why You Should Attend This Session:
- See the full picture of fall travel trends and traveler behavior patterns to plan for a successful season.
- Access New York–specific benchmarks and give your destination a competitive edge.
Key Takeaways:
- Understand the patterns shaping fall travel and how they may impact your destination’s performance.
- Walk away with practical strategies and data-driven insights to navigate the season with confidence.
About Kelly:
Kelly Fitzpatrick is a Client Success Manager at Zartico, bringing over eight years of experience working with DMOs. Passionate about leveraging data to drive impact, Kelly specializes in understanding her clients’ unique organizational goals and translating visitor behavior insights into strategic action. She helps destinations use data-driven strategies to reach their goals and attract quality visitors.
Zartico is a leading visitor intelligence company purpose-built for place-based industries. Our solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey—spanning behavioral patterns, economic impact, and marketing effectiveness. Headquartered in Salt Lake City, Utah, Zartico serves a wide range of clients, such as destinations, resorts, attractions, arenas, and agencies.