NYSTIA & Wheresight 2027 Destination Digital Readiness Co-op

The destinations that thrive over the next decade will not simply market effectively. They will ensure their tourism businesses are digitally discoverable, AI-ready, and equipped to convert visitor interest into economic impact.

To help New York destinations prepare for this future, NYSTIA and Wheresight are developing a new statewide Co-op program.  The  Digital Readiness Program for you and your members is scheduled to launch in 2027 and will deliver a proven digital improvement program for tourism businesses in your destination.
We are now inviting Destination Marketing Organizations (DMOs), Convention & Visitors Bureaus (CVBs), and tourism promotion agencies to register their Interest and help shape this first-of-its-kind initiative. Participation is limited to 20 organizations.
 
How Whereisight Helps Destination Organizations Support Tourism Businesses

Why This Matters

Visitors increasingly rely on digital channels, AI-powered recommendations, online booking platforms, and real-time information when planning and experiencing travel. Yet many destinations can struggle to get a clear understanding of how digitally prepared their tourism ecosystem really is.
The NYSTIA-Wheresight Co-op will help participating destinations:
  • Establish a measurable baseline of digital and AI readiness across their tourism sector.
  • Identify strengths, gaps, and opportunities within selected local tourism businesses.
  • Create a shared destination-wide standard for digital excellence.
  • Support local stakeholders with practical pathways for improvement.
  • Strengthen the effectiveness of destination marketing investments.
  • Position their destination competitively for the future visitor economy.
Rather than focusing solely on marketing outcomes, the program is designed to help destinations understand and improve the digital foundations that drive visitor engagement, conversion, and economic impact.
Bob Provost, New York State Tourism Industry Association talks about Wheresight

See What's Possible

We encourage you to explore how many New York destinations are already using Wheresight's approach to strengthen tourism businesses, improve digital performance, and gain actionable destination intelligence.

Watch success stories and read detailed case studies from your peers in Cooperstown, Ulster, Delaware, Warren and St Lawrence county using Wheresight today:

Wheresight: https://wheresight.com/success-stories/

How Destination Organizations Use Wheresight

Program Details:

  • Launch: January 2027
  • Participation Limited To: 20 New York destinations
  • Eligible Organizations: DMOs, CVBs, county tourism offices, and destination organizations
  • Expected Investment: $2,500-$10,000, depending on destination size and scope
  • Register of Interest Deadline: December 1, 2026
  • Duration 12 months

Register Your Interest

Registering your interest is non-binding and simply ensures your destination:

  • Receives priority information as the program is finalized.
  • Has an opportunity to influence program design.
  • Secures early consideration before the program reaches capacity.

With participation capped at just 20 destinations statewide, we encourage interested organizations to register early.

Be Part of the Standard in Destination-wide Digital Success

Join NYSTIA and Wheresight in helping define a new benchmark for destination digital readiness, capability, and long-term tourism competitiveness across New York State.

Karl Llewellyn 
Wheresight 
karl@wheresight.com