Valerie Knoblauch “Yearn to Learn” Tourism Scholarship
Finger Lakes Visitors Connection (FLVC), in partnership with the New York State Tourism Industry Association (NYSTIA), proudly announces the Valerie Knoblauch “Yearn to Learn” Scholarship.
Created in recognition of Valerie Knoblauch’s nearly five decades of leadership in NY’s tourism industry, the scholarship reflects her lifelong belief in continuous learning, mentorship, and professional growth. Unlike traditional academic scholarships, the Yearn to Learn Scholarship supports practical professional development experiences that help strengthen the tourism and hospitality workforce. Scholarship funds may be used to support participation in:
- Industry conferences and seminars
- Professional workshops and training programs
- Certification programs
- Mentorship or internship opportunities
- Other approved tourism and hospitality learning experiences
The scholarship is open to individuals working in or preparing for careers in travel, tourism, and hospitality, including professionals, small business employees, destination organization staff, and students.
The program particularly encourages applications from those connected to small hospitality businesses, retail operations, and destination organizations, though applicants from across the industry are welcome.
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Scholarship Details
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Scholarship and awards totaling up to $2,500 will be awarded annually. This could be multiple awards of varying amounts or one totaling $2,500.
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Applications are accepted on a rolling basis.
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In its inaugural year, the scholarship will support a recipient from the Finger Lakes region, after which eligibility will be expanded to applicants from across New York State.
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Those interested in applying should submit the application outlining the professional development opportunity they wish to pursue and how it will support their growth in the tourism industry.
If you have any questions please contact admin@nystia.org.