News

Join us on November 20th at 9:15 AM for our Wednesday Webinar presentation from Jonathan Keslow from Epsilon to learn about metrics to impress your board and bosses!  In a world of KPIs, CTR's , VRS’s, ROAS, understanding your marketing’s real impact may have you saying, “IDK.” Click based…

Jessie McNaughton is the organizer of the NY Fiber Trail.  The NY Fiber Trail is a statewide self-guided tour of yarn shops, fiber farms, textile studios and mills. The trail highlights all the vibrant and varied fiber-based experiences and businesses that NYS has to offer. She organizes and…

As we approach the new legislative year and, for many organizations, the budget process, NYSTIA's committees and partners are working together to roll out informative advocacy campaigns and tools to support your efforts: New Yorkers: Take Your Vacation - This social media campaign and toolkit was…

During last week's Wednesday Webinar Elissa Mitchell from Corporate Communications presented her topic: Introduction to Website Search Engine Optimization.  Some insights from the webinar: Intro to Elissa 30 years of experience in marketing/advertising/PR  20 years of working in digital…

Join us on Wednesday November 13th at 9:15 AM for a briefing on the newest addition to your advocacy resources - the 'Tourism Done Right' advocacy presentation deck.  NYSTIA President & CEO Bob Provost will walk attendees through the talking points covered in the presentation deck and how to…

This past weekend New York State's tourism industry was was showcased in Canada and New York's capital city. NYSTIA’s Nate Gresock brought our exhibit booth to the 2024 Montreal International Tourism & Travel Show, and Brooke Wilson exhibited at the 2024 Adirondack Sports & Northeast Ski Expo at…

This past Friday, Parks & Trails New York (PTNY) and partners released a new Economic Impact Report highlighting the crucial role our State Parks play in New York State's economy. Using one year of data from January 2021 to December 2021, the study finds that New York’s State Park System,…

Buffalo, New York (October 31, 2024) – Registration is officially open for the World Canals Conference 2025 (WCC 2025), a gathering of inland waterway experts, enthusiasts, and stakeholders from around the world, happening on September 21-25, 2025, in Buffalo, New York. This year's conference…

U.S. Travel Association President and CEO Geoff Freeman issued the following statement on the Biden administration's announcement of goals for travel and tourism in 2025: “We applaud the Biden administration for taking important steps to welcome international visitors. The United States…

Join on Wednesday November 6th at 9:15 AM for a presentation by Elissa Mitchell, digital marketing manager from Corporate Communications, Inc. to learn how you can increase traffic to your website via search results with Search Engine Optimization (SEO). Elissa will review the key components to…

NYSTIA's Bob Provost and Nate Gresock were in Rochester on October 22 to address the 2024 Partners For Workforce and Economic Development Conference (presented by the New York Association of Training and Employment Professionals in partnership with the New York State Economic Development Council).…

Help turn unused paid time off (PTO) into increased holiday travel in New York State! Join on Wednesday, October 30th at 9:15 AM for a briefing from NYSTIA's Bob Provost featuring Kayla Lloyd and Silvia Marin from  BBB&G Integrated Marketing. Why You Should Attend This Session: Would…

During last week's Wednesday Webinar Bridget Cerrone and Matthew Sourwine from Advance Media NY presented their topic: Incorporating Vox Pop Content in Your Destination’s Marketing Strategy.  Some insights from the webinar: Video is the best way to showcase your destination  People are watching…

The New York City Tourism + Conventions Board of Directors today announced its selection of Julie Coker as President and CEO. She will begin the role on December 9, 2024.  Ms. Coker currently serves as the President and CEO of the San Diego Tourism Authority (SDTA), where she oversees the…

Travelers are increasingly seeking a unique, authentic travel experience. As destinations strive to be more data-driven and focused on destination development efforts, measuring and tracking the visitor experience is increasingly important. Destinations International’s 2023 Future Trends Study, in…

The Empire State of Pride Conference, New York State’s inaugural conference for Pride organizers, will be held on Friday, November 8th in Syracuse. This one-day event is designed to support the LGBTQ community across the state by offering opportunities for learning, networking, and collaboration…

Last weekend, New York State tourism destinations were represented in our exhibit at the "Travel Show Trifecta" weekend! All across the Northeast, the NYSTIA team made sure that the charm and diversity of New York State were top of mind.  Nate Gresock was in Ohio at the AAA Cleveland Vacation Expo,…

During last week's Wednesday Webinar Seth Orozco, Sales Director at Sojern presented his topic: Data-Driven Strategies To Boost Tourism and Increase Ticket Sales.  Some insights from the webinar: What is the most valuable resource on Earth?  Data is now the most valuable asset in the…

Mark your calendars for a fun-filled Fall Fest Weekend in Skaneateles, starting Friday, October 25th! This charming lakeside village is pulling out all the stops for a family-friendly celebration full of activities for kids and adults alike. From scavenger hunts and walking tours to cozy fall…

After a successful three-day Lake George Village Oktoberfest, Adirondack Brewery is continuing Oktoberfest season with the block party of the year located on Sewell Street in Lake George. Organizers added an extra hour to this year’s Adirondack Oktoberfest Charity Block Party and have doubled…