AARP New York State Travel Feature: 2027 Spring & Fall Issues

Compelling Multi-Faceted Co-Op

  • Targeted Audience: AARP's 50 to 59 "active & adventurous" audience, a prime audience for both multi-generational summer travel and off-peak couples and family weekend outings.
  • Content Marketing*: Participants receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding.
  • Lead Generation**: This issue will also offer reader service lead generation, developed digitally in 2027.
 
 
 
 
 
 
 

*Content Marketing: Advertisers will receive matching space: 

Participation in the AARP NYSTIA Co-Op includes an equivalent size of matching space to the chosen ad size investment. For example, 1/6 page ad unit includes ~360 characters of copy, 1/2 page unit includes ~840 characters, etc.

Matching space additionally include one 600 DPI photo in 4:3 horizontal format, appropriate to seasonal timing. A member of the NYSTIA team will contact you for more details.

**Lead Generation: Lead generation will be generated digitally in 2027, AARP has discontinued thed reader service card lead generation.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

NYSTIA Member AARP Co-Op Rates:

Participants save over 40% off AARP standard rate card.

Spring 2027 Travel Issue: Mid-Atlantic Region
Apr./May issue, 323,000 Households in NY, PA,NJ

  • 1/6 Page: $2,750
  • 1/3 Page: $5,250 | (AARP Rate: $12,973)
  • 1/2 page: $7,650 | (AARP Rate: $18,070)
  • Full Page: $14,950 | (AARP Rate: $27,800)
 
 
 
 
 
 
 
 
 
 
 
 

Fall 2027 Travel Issue: New England Region
Oct./Nov. issue, 111,000 Households in CT, MA, ME, NH, RI, VT

  • 1/6 Page: $1,100
  • 1/3 Page: $2,000 | (AARP Rate: $5,143)
  • 1/2 Page: $3,100 | (AARP Rate: $7,163)
  • Full Page: $6,000 | (AARP Rate: $11,020)
 
 
 
 
 
 
 
 
 
 
 
 

2027 Dates & Deadlines:

Press-ready PDF, 300-dpi, no crop, trim or bleed. Your ad will appear under an ILNY banner, no ILNY logos in the individual ads. 

 
 

 

 Spring 2027 Issue Fall 2027 Issue

Space Reservation

 November 25, 2026 June 2, 2027

Materials Deadline

 December 4, 2026 June 11, 2027


Questions? Contact rachele@nystia.org.

 
 
 
 
 
 
 
 
 
 
 
 

Sign up below:

Please select the issues you wish to sign up for:
Mid-Atlantic Region, April/May
Please select the ad size/investment: *
All ads must be created as a press-ready PDF, 300-dpi, no crop, trim or bleed.
New England Region, October/November
Please select the ad size/investment: *
All ads must be created as a press-ready PDF, 300-dpi, no crop, trim or bleed.
Your Contact Information:
Are you also the materials contact? Ad creation, photos, copy, etc. *
Materials Liaison Contact Information:
Additional Information:
Please indicate today's date.
Will you be using NYS sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) to pay for your participation in this initiative? *
Needed for grant compliance and accounting purposes.
Submit Below:

For more information about AARP's audience, contact:

Dan Phillips
Integrated Account Manager
AARP Media Sales
dphillips@aarp.org or 646-593-1998(m)