Sep 8, 2025
Mapping Your Moment
2025 NYS Tourism Excellence Awards Honoree: TPA/County/DMO Local Level
Join us on Thursday morning in Lake George at the 2025 NYS Tourism Excellence Summit where Lisa Wisely, Tourism Director at Delaware County Economic Development, will share the Map Your Moment campaign a case study. This session will review the award winning campaign Map Your Moment which they did with Advanced Media. She will be focusing on how they created a simple but compelling campaign with a limited budget and a focus on authentic experiences.
Why You Should Attend This Session:
- Creating a campaign on a budget. Creating a campaign with limited assets.
Key Takeaways:
- Focus on the value of the tourism destinations story and voice in a marketing/agency relationship.
- People will leave feeling like in the environment of AI and tech, sometimes the simple story is the most important thing to share.
About Lisa:
After just under a decade working with Blue Man Group producing organization and then serving as Director of Strategic Alliances at Situation Interactive, one of the leading live experience digital agencies, she moved to Delaware County and took over the tourism program on behalf of Delaware County as an independent contractor. She is also the current President and Treasurer for the CATS organization.
Delaware County Tourism is a part of Delaware County Economic Development and work under the brand name Great Western Catskills. We are one of the four counties represented under the CATS organization which includes Ulster, Greene & Sullivan.