Oct 24, 2025
Real Travel. Real Buyers. Real ROI. Why 2026 Will Be Your Biggest Year Yet.
After more than two decades and over 120 Travel & Adventure Shows, one fact remains unchanged — face-to-face always beats digital.
You can pour money into clicks, impressions, or boosted posts. But nothing replaces the power of a personal conversation with a traveler who’s genuinely ready to buy.
That’s exactly what the Travel & Adventure Show delivers — and in 2026, we’re doubling down on it.
10 Powerhouse Shows. One Dominant Platform.
In 2026, the Travel & Adventure Show returns with 10 major-market events — from Seattle to South Florida and Chicago to New York — each serving as a live marketplace connecting destinations, tour operators, attractions, and travel brands with the most qualified audiences in North America.
Our attendees aren’t window shoppers — they’re Aspirational Luxury Travelers: affluent, experience-driven consumers who spend on premium travel. They research deeply, book confidently, and influence others. They’re the travelers who fill your highest-value itineraries, suites, and experiences.
This is your target market — live, engaged, and ready to connect.
Savvy Exhibitors Know: These Shows Crush Digital
Smart marketers understand that a Travel & Adventure Show weekend delivers more meaningful ROI than months of online spend.
Why? Because human engagement converts.
A conversation in your booth builds trust faster than any campaign. You’re not chasing clicks — you’re closing sales.
Our exhibitors who invest in the experience — pre-show marketing, team training, and fast follow-up — see conversion rates that outperform digital by a wide margin. That’s why the most recognized brands in global travel keep coming back.
FAM-TAS: Thousands of Travel Advisors — and the Next Generation of Sellers
Beyond the consumer audience, the FAM-TAS Program brings thousands of credentialed travel advisors onto the show floor and into dedicated sessions. These aren’t casual attendees — they’re frontline professionals from Virtuoso, Signature, Travel Leaders, AAA, Cruise Planners, and beyond.
And what’s just as exciting? FAM-TAS is now drawing a new wave of emerging advisors — independent agents, entrepreneurs, and agency startups eager to build their client base and find partners like you. They’re hungry, motivated, and actively seeking new destinations and products to sell.
That means each TAS event isn’t just a consumer show — it’s a trade show, sales summit, and influencer marketplace all in one.
New for 2026: TAS-PASS — Every Conversation Captured
To make those connections even more powerful, we’ve launched TAS-PASS, our new digital lead-retrieval system.
Every attendee’s digital ticket on their phone includes a QR code your team can scan in seconds. With one tap, you capture their verified contact info, add notes, rank interest, and export straight to your CRM — no paper, no delay, no lost leads.
Available in all 10 shows (except Denver and Phoenix) TAS-PASS ensures every qualified traveler, advisor, and connection becomes a tangible opportunity.
The Bottom Line: We Bring the Audience. You Bring the Action.
The 2026 Travel & Adventure Show Series is shaping up to be the most powerful platform we’ve ever produced — ten dynamic markets, tens of thousands of affluent travelers, and thousands of professional travel advisors eager to sell your brand.
If you’re an exhibitor returning for 2026 — gear up for your biggest year yet. If you haven’t joined us yet — this is your invitation.
No digital ad can replicate the energy, authenticity, and conversion power of TAS.
NYSTIA Member Opportunities Available.
NYSTIA will be showcasing their Champions Program in the New York, Chicago and Washington DC Travel & Adventure Shows in 2026. What’s more, we have put together a premium pavilion within each event dedicated to New York based destinations, attractions and providers at different price levels for different industry segments.
As a New York based Tourism Marketer, this is your only opportunity to meet with your target demographic in a face-to-face setting that drives engagement, awareness and results.
For more information on exclusive NYSTIA Member pricing and booth packages, please reach out to Zach Schaefer, Sales Director, at 203-713-1086, or by email at zschaefer@travelshows.com.
To download more information on how the Travel & Adventure Shows can fit into your marketing and promotional plans, please click here.