Nov 4, 2025
November 26 | 9:15 - 9:45 AM
Join us on Wednesday November 26th at 9:15 AM for our Wednesday Webinar presentation from Josiah Brown from New York's Best Experiences to learn about Advocacy Planning!
Who wants to talk about Advocacy on Thanksgiving week?? The Sherpa...duh...(that should have been more obvious). Join the Sherpa to find out the right order of Advocacy Floats, who dances, who sings, what the industry equivalent of a giant SpongeBob Balloon is...and of course... how to make sure Santa comes with a big bag of treasures every year (that's your budget if you didn't get that the first time).
Why You Should Attend This Session:
- Every single member of the NY Tourism Industry should drop all baking and cooking apparatus for 30 mins and tune into the most important conversation of the year....but don't burn the cookies.
Key Takeaways:
- How to "Float" your advocacy messaging
- How to "Sing" for your relevancy
- What a Big Band has in common with your destination's success
- Why celebrities on floats is one of the most important ideas for success
- What Santa coming last in the parade can teach us
"Its Thanksgiving week...be prepared to drink before noon."
How to register: Scroll down to register, or click here
About the Presenter:
Josiah Brown, or the New York Sherpa as he is known, co/chairs the NYSTIA Advocacy Committee, sits on the Destinations International Advocacy Committee and has emcee'd, for the past two years, the national conference focused on Tourism Industry Advocacy: Destination International's Advocacy Summit.
He is the President/CEO of "Famous Destination Marketing" as well as "The New York Sherpa Training and Education" which is pioneering the innovative programs of "The Destination Advocate", "The Destination Sherpa". He is a frequent speaker in the tourism marketing and management event industry taking over 12 Keynote stages just this year.