Jan 6, 2026
January 14th | 9:15-9:45 AM
Join us on Wednesday January 14th at 9:15 AM for our Wednesday Webinar presentation with Garrett Tyler-Parker, Director of Analysis and Insights, from Tourism Research Australia. Three growing tourism trends are reshaping how visitors connect with and experience destinations: accessible and inclusive travel, agritourism, and cycle tourism. Garrett will share actionable insights from TRA’s latest reports, revealing why these trends matter and how they can influence travel and destinations worldwide. You’ll also discover LIVE, the Longitudinal Indicators for the Visitor Economy, TRA’s publicly available, innovative insights platform that integrates multiple data sources under a triple-bottom-line approach. We’ll explore visitor-to-resident density, a LIVE mobility data metric that’s transforming how communities and tourism coexist. Expect a look into Australia’s data-driven strategy and insights, practical takeaways, and a fresh perspective for what’s next in tourism.
Why You Should Attend This Session:
- Discover agritourism: Learn how Australia is leveraging farm‑based experiences to diversify regional economies and strengthen economic impact in regional areas - insights that can be applied to New York’s rural destinations.
- Understand the impact and behaviors of travelers with accessible needs, demonstrating the importance of catering to this growing audience.
- Explore the rise of cycle tourism: See how the different types of cycling activities can help tourism in your area, by seeing what is happening in Australia.
- See how we bring it all together: An introduction to TRA’s LIVE framework, available to the public on TRA's website, incorporating several different data sources and building toward a single metric to measure tourism, discover how metrics like these can guide sustainable growth and community balance in New York.
Key Takeaways:
- Global trends with local relevance: Understand how agritourism, accessibility, and cycle tourism are reshaping visitor expectations.
- Data‑driven decision making: Learn how Australia’s LIVE platform integrates diverse datasets to measure sustainability, community impact, and visitor flows, offering a model for sustainable, measurable tourism.
- Practical strategies for tomorrow’s travel: Walk away with actionable insights and examples you can apply to enhance inclusivity, diversify offerings, and balance community and visitor needs.
About the Presenter:
Garrett has over 15 years’ experience leading research and insights programs across government, consultancy, and industry. He specializes in tourism, quantitative and qualitative research, economic impact analysis, and stakeholder engagement. As Director of Analysis and Insights at Tourism Research Australia, he oversees national tourism forecasts and investment monitoring, translating survey, mobility, and spend data into strategies that inform government and industry decision‑making. Garrett previously directed research and industry development at VisitCanberra, and earlier worked with global market research firms in Australia and Thailand. He also launched and scaled a boutique agency office in Canberra from $300k to $1m revenue. He recently completed a Master’s in Business Research focused on tourism, craft beer, and regional development.
About the Organization:
Tourism Research Australia (TRA) provides statistics and research to assist the government, the visitor economy and Australian businesses. We equip industry with information to strengthen their marketing and business decisions. Our data underpins government tourism policy and help improve the performance of the tourism industry for the benefit of the Australian community. Our team of research analysts, forecasters, economists and communication professionals are committed to producing robust tourism research and analysis.