Feb 27, 2026
March 25th | 9:15-9:45 AM
They're back! Jamie Mageau, Head of Advisory Services, and Sally Donovan, Client Relations Lead, at Rove will lead us through their briefing during our Wednesday Webinar on March 18th, at 9:15 AM! Join us for another data-driven briefing examining how Canada–U.S. tensions, trade disruptions, and shifting traveler sentiment shaped New York State’s tourism performance in 2025—and what those signals suggest for 2026. This session translates the year-end story into actionable insights using the familiar framework from our prior updates, with a sharp focus on cross-border dynamics and implications for NYS. Registration below!
Why You Should Attend This Session:
- Gain a clear, final view of cross-border impacts in 2025
- Understand the key indicators and risks to monitor in 2026
- Benchmark your experience against statewide and national trends
You'll Learn How to:
- High-level data highlights at the national level and across counties as available
- Overall impact on U.S. tourism performance
- Key cross-border impact signals influencing NYS travel
About the Presenter:
Sally has over 15 years of experience developing data strategies and conducting data analysis services for domestic and international marketing and data science teams. Sally has managed several Destination Insights platform implementations for many of our clients across New York State. She also manages relationships with our data partners, including Azira, AirDNA, Visa, and others.
Jamie is an experienced problem solver, strategic thinker, and data storyteller, with over 20 years of expertise delivering meaningful insights to senior stakeholders across various industries. Currently, as a tourism advisor and consultant at Rove, Jamie helps travel industry clients utilize their business intelligence platform to centralize their data, access valuable insights, and make informed decisions. Previously, Jamie was the Research Director at the U.S. Travel Association for more than a decade, leading research initiatives and creating resources to inform members and policymakers about travel industry trends and impacts. Jamie also worked as a program analyst at the U.S. Census Bureau, designing outreach campaigns to millions of U.S. businesses about the Economic Census, and as a research account manager, developed customer satisfaction and loyalty research for Fortune 500 companies.
About the Organization:
Rove is a leading travel & tourism data and analytics company. More than 100 leading tourism organizations & destinations globally rely on our tourism data solutions and industry expertise to navigate change and accelerate tourism economic recovery and growth.