Skip to Main Content

AARP October 2024 New York State Travel Feature

Content Marketing & Lead Generation Targeting Active 50-59 Age Segment

AARP Spring 2024 Ad / Adv

The NYSTIA AARP October '24 feature will appear in AARP's New England Region travel issue (CT, MA, ME, NH, NH, VT) to reach the fall and winter travel intenders. The issue will offer some compelling benefit features:

  • We will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience for both multi-generational summer travel and off-peak couples and family weekend outings.
  • Advertisers will receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity. 
  • This issue will offer reader service lead generation, which delivered thousands of valuable consumer contacts in the 2023-24 schedule.

NYSTIA Member AARP Co-Op Rates:

  • October 2024 Travel Issue (169,000 Households):
    • New England Region Rates/Specs:
      • 1/6 Page: $1,450 - 2.5"w x 3.75"d
      • 1/3 Page: $2,825 - 4.75"w x 3.75"d
      • 1/2 page: $4,220 - 7.25"w x 3.75"d
      • Full Page: $8,330 - 7.25"w x 8"d; press-ready PDF - 300-dpi
        • no crop, trim or bleed
        • Your ad will appear under an ILNY banner, no ILNY logos in the individual ads.
    • Matching Space Specs: 1/6 page unit matching space = 360 characters (includes spaces), approximately 55 words and one (1) 600 DPI photo in 4:3 horizontal format. Larger ads increase character count proportionately, additional photos allowed - contact rachele@nystia.org with questions.
    • Space reservation: June 30, 2024
    • Materials due: July 15, 2024 for ads, advertorial copy and photos.

If you questions regarding the AARP Co-Op, please contact Bob Provost at bob@nystia.org or Rachele Markle at rachele@nystia.org.


 

AARP NYSTIA Co-OP Insertion Order:
SIGN US UP! We agree to participate in AARP October 2024 New York State travel feature!
1/6 page unit matching space = 360 characters (includes spaces), approximately 55 words and 1 600 DPI photo in 4:3 horizontal format. Larger ads increase character count proportionately.
Will you be using NYS sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) to pay for your participation in this initiative? Please indicate YES or NO (needed for grant compliance and accounting purposes) *
Please Use The Submit Button Below When Finished

For more information about AARP's audience, contact:

Dan Phillips
Integrated Account Manager
AARP Media Sales
dphillips@aarp.org or 646-593-1998(m)