Based on insights from more than 350 DMOs worldwide, Sojern's 2026 State of Destination Marketing Report points to a broader shift towards performance-led marketing. Presented by Nick Beaulieu, Sales Director at Sojern, this engaging webinar will take you through the insights gained from more than 250 DMOs worldwide, with findings explaining how accountability and measurability outcomes are becoming increasingly central to destination strategy.
Why You Should Attend This Session:
Key Takeaways:
The Funnel Isn’t Linear, and Strategy Isn’t Either
AI Is Changing Discovery—And DMOS Are Responding
Personalization, Data, and the Resource Gap
Channels Reset, Not Replaced
Why Co-Op Still Matters
About the Presenter:
Sojern is the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Sojern, founded in 2007 and acquired by RateGain in 2025, is headquartered in San Francisco, California, with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.