Blog

NYSTIA members share their insights, ideas, and ingenuity through our blog. Stop by and catch up on all things tourism!


Designing Your Experience for Inclusion

By: Steve Williams, Chief Experience Champion  |  Posted On:

Steve is a passionate tourism advocate with over 14 years experience in leading hotels, attractions, aquariums and zoos across Australia and the United States. From leading the guest experience at Taronga Zoo Sydney with 1.8 million guests per year, overseeing operations at Sydney Aquarium to Senior Operations Manager for Hyatt Hotels and Resorts in Australia, he holds a diverse practical understanding of the industry at its roots. His passion for 'incredible experiences' and 'extraordinary workplace cultures' fueled his excitement to become Chief Experience Champion for Experience Champions in New York City which is sparking a movement for transforming customer and employee experience through workshops, training, team building and events that inspire leaders to tap into their purpose. As a recently declared New Yorker, Steve is excited to be living in one of the world's tourism powerhouses. Learn more about Steve at www.experiencechampions.com or email steve@experiencechampions.com. (CDC, 2018) https://www.cdc.gov/ncbddd/autism/data.html  read more →

Credit: Dan Phiffer

5 Marketing Myths aka Ways You’re Shooting Yourself in the Foot

By: Caylin Sanders, Founder, Escapemaker.com  |  Posted On:

How to avoid pitfalls and spend your money and time more wisely.  read more →

Facebool Live - Tourism

Turn Viewers into Visitors with Live Streaming

By: Travis Bort, Creative Director / Owner, PinPoint Marketing, A Division of ABC Creative Group, travis@abcideabased.com  |  Posted On:

Destination marketing is about selling experiences and live streaming is a particularly powerful tool to do just that.  read more →

City History - Tourism

Finding the Creative History of Your City

By: Travis Bort, Creative Director / Owner, PinPoint Marketing, A Division of ABC Creative Group, travis@abcideabased.com  |  Posted On:

Sometimes you don’t have to look far to find creative ways to sell your city.  read more →

Millennial Traveler

A New Kind of Traveler: The Millennial

By: Rebecca Loomis, Content Writer & Social Media Strategist, BBG&G Advertising, Rebecca@bbggadv.com  |  Posted On:

Millennials make up about 22% of travelers, and the fact is, their travel habits are very different from the generations of tourists before them.  read more →

Social media must-haves for the business owner

The Basics: Social media must-haves for the business owner

By: Monica Sandler, Marketing Research and Data Manager, NJ Advance Media  |  Posted On:

In the time it takes to brew a cup of coffee, a business can set up its own Facebook page. For a business to be prepared, they should produce decent content.  read more →

Community - Branding and Tourism

4 Keys to Community Branding for Tourism

By: Travis Bort, Creative Director / Owner, PinPoint Marketing, A Division of ABC Creative Group, travis@abcideabased.com  |  Posted On:

Everyone is always throwing the term "brand" around, so what is a brand?  read more →

Mike Linehan

Raise a Glass to an Incredible Spirit!

By: Bridgette Berry  |  Posted On:

On Friday, March 17, NYSTIA invites colleagues, friends and family to raise a glass and make a toast to an incredible spirit - Michael Linehan!  read more →

Hotel Website

When your Hotel Website Isn’t Working

By: Rebecca Loomis, Content Writer & Social Media Strategist, BBG&G Advertising  |  Posted On:

Is your hotel website hurting your business instead of helping?  read more →

Phocuswright

Year in Review and the Year Ahead: Phocuswright’s Summary of 10 Critical Trends (and Non-Trends) for Destinations and Tourism Marketers

By: Chris Adams, Director of Research and Online Marketing, Miles Partnership  |  Posted On:

On December 7, 2016, Phocuswright VP of Research Douglas Quinby joined our webinar series for impactful analysis of 10 major trends, challenges and opportunities for tourism marketers.  read more →

Six Tools to Help Better Understand your Business

Six Tools to Help Better Understand your Business: research tools available to help you understand your business’s online presence

By: Monica Sandler, Marketing Research and Data Manager, NJ Advance Media  |  Posted On:

Whether you’ve just started your business or have been in business for quite some time, building your online presence is crucial, but can be time consuming and, at times, frustrating. Bill Cooke, NJ Advance Media’s Search/SEO Sales Director provides you with six tools to get started.  read more →

Cameraman recording a reporter

How to Pitch TV

By: Linda Kundell, President, Kundell Communications  |  Posted On:

Before you pitch TV news or a talk show, ask yourself whether it's really news or a commercial.  read more →

Marketers Take Note: Millennials Crave Craft Beer

By: Jaime Hennigan, Junior Account Executive & Social Media Strategist, BBG&G Advertising  |  Posted On:

Marketers Take Note: Millennials Crave Craft Beer When you envision craft beer, you don’t immediately think of Millennials. After all, this demographic, which consists of people born between the early 1980s and early 2000s, are known to be a bit frugal and tend to go for the convenience and price of store-bought options.  read more →