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October 18: Annual Meeting only One Week Away!

I Can't Wiat to Welcome 2022 NYSTIA Annual Meeting Attendees to New York City!
As a member of the NYSTIA's Executive Committee and Conference Chair, I am thrilled to welcome you to New York City for the 2022 NYSTIA Annual Meeting!
This year's event is as busy as the City itself, so be sure to check out all the exciting offsite activities, workshops, and events we have planned for you. Read more.
- Kelly Ann Curtin
Executive Vice President, NYC & Company

Attendees: Schedule your appointments today!
Meet solution providers, get acquainted with their services, and discuss your destination's needs! This is an opportunity to gain insights on the tools, strategies and technology available to assist you in meeting your destination marketing and management goals in 2023 and beyond! 
The 1:1 Networking sessions are a highly-rated feature of the Annual Meeting based on attendee feedback! Schedule Your 1:1 Sessions Today!

Join us to 'Experience NYC':
on the Big Bus & at the 9/11 Memorial Museum
Annual Meeting attendees have the opportunity to join us on Wednesday, October 26 for the unique 'Experience NYC' itinerary visiting multiple nationally and globally-recognized attractions in Manhattan! Check out two of the venues included when you register:

Big Bus Tours - Hop On in NYC!

Nothing beats the Big Apple - Big Bus Style! Discover the best of New York's attractions and landmarks with Big Bus Tours. Hop on at the New Yorker Hotel to be taken to all of the city's iconic must-sees, including Times Square, Chinatown, Battery Park, and more!
With magnificent views from an open-top bus, Big Bus Tours New York is the perfect introduction to the city that never sleeps!

9/11 Memorial Museum - Never Forget...

The 9/11 Memorial Museum invites visitors to learn about the history of the 9/11 attacks and the 1993 World Trade Center bombing at the site where the Twin Towers once stood.
The Museum's dynamic blend of architecture, archaeology, and history creates an unforgettable encounter with the story of the attacks, the aftermath, and the people who experienced these events. Learn More & Register

Priced separately, these experiences included in the Experience NYC Offsite (admissions, cocktails, food, transportation) would cost upwards of $450 - but thanks to our generous Annual Meeting sponsors, your registration is only $145!

Annual Meeting Workshops

Becoming the Brand Consumers Desire
Penelope Fridman and Wahn Yoon at L'Institut Idée will share with us the findings from their recent study revealing major themes that will drive travel between now and 2030. This unique "map" reveals the emotional drivers you'll want to leverage to remain desirable in this new era! Read More.
How to Run Your Instagram Like an Influencer
Join Kayla Lloyd, BBG&G's Account Manager and Strategist, for a 'hands-on' and 'how to' workshop on how to up your social media marketing skills, content, and outcomes. Don't just hire the influencer - start the journey today to look like one yourself! Read more.

Annual Meeting Guest Speaker:

New York State Historian Devin Lander to Make Brief Remarks at Annual Meeting
New York State Historian Devin Lander will be making brief remarks on Thursday morning during the Annual Meeting Luncheon, where he will reflect on the upcoming commemoration of the 250th anniversary of the American Revolution and discuss current planning underway at the state and local levels for tourism entities to engage with these initiatives.. Meet Devin.

UPDATE: Upstate NY 2022 Travel Statistics

NYSTIA's monthly virtual TPA meeting featured updates on the statistics we have been presenting regularly in your NYSTIA newsletter. Read below for details and links to their briefing decks.

Sally Donovan and James Sauter provided NYSTIA's TPA members with a look at upstate NYS travel trends based on mobile location tracking data. Some highlights:
  • Out-of-state visitors: Despite rising gasoline prices, 2022 driving distance was comparable to 2021 and pre-pandemic 2019, while the length of stay increased by 50% or more vs 2021 or pre-pandemic 2019 for every month except August. Repeat visitation is significantly higher (+50% to over +100%) vs pre-pandemic 2019 and showed gains vs 2021 Jan-June with a slight decline in the third quarter.
  • In-state overnight visitation: The percentage of interregional in-state travelers staying overnight in the region they visited soared in 2022, significantly outpacing both 2019 and 2021 levels!

» Download rove's full briefing deck here

Kellen Kruse looked at actual vs forecasted short-term rental booking data for upstate NYS from AirDNA. Some highlights:

  • Off-season pacing vs actuals: 2022 and 2021 data for mid-August through mid-November suggests that while advance booking vs actual booking data during summer months indicate advance planning, off-season travelers are much more likely to make decisions 'in-the-moment', requiring 'just-in-time' marketing strategies for destinations.
  • Growth in volume, but the rate of growth appears to be declining: The short-term rental market continues to grow year-over-year, but the growth rate seems to be declining.

Member News

October Employee Benefits Tips & Guidance from Brown & Brown
In their Employee Benefits August Newsletter, NYSTIA Member Brown & Brown Inc. provided important guidance on a number of issues, most notably about the 2023 Affordability Percentage, NYS Minimum Wage Increase, NYS Paid Family Leave, and Non-Discrimination Testing Reminder. Read more.
Unplan a Getaway in Cayuga County
For the third year in a row, Cayuga County Convention and Visitor's Bureau is promoting spontaneous fall travel to Cayuga County with their “UnPlan a Getaway" campaign.Take a last-minute trip to Cayuga County to discover its award-winning breweries, wonderful dining options, scenic outdoor activities, as well as the wholesome fall fun offered at local orchards and farms! Read more
RootRez Raises $1.8M to Launch Lodging E-Commerce Software in New Markets
Lodging e-commerce solutions provider RootRez, which provides destination tourism organizations with a fully customizable white-label booking engine to help drive local economic demand, has raised $1.8 million in seed funding for expansion. . Read more
Nominate Your Museum/Museum Colleague for MANY's Awards of Distinction!
Any museum or individual may nominate an organization, person(s), or project completed in 2022 at a museum, heritage, or cultural organization in New York State. Nomination of oneself or one's organization is permissible and encouraged.Nominations due Wednesday, November 30 at 5 PM. Read more
See You in Harriet Tubman's Hometown for the Travel Unity Summit!
"Cayuga County in the Finger Lakes is hosting the 2022 Travel Unity Northeast Summit “Leading Inclusive Growth in Tourism". We have gathered travel and tourism voices from the Northeast to share their passion, projects, mishaps, and successes with us... " Read more.


NYSTIA's 2022 Co-Op Programs address digital infrastructure, market intelligence, destination management, group travel, and more! 


Whether you're seeking a new opportunity or sharing one, don't forget about the NYSTIA jobs board! You can also submit your organization's open jobs which we will post on our website and in this newsletter for the general public.

NEW: Tourism Manager - St. Lawrence County Chamber of Commerce
This position serves to support the tourism promotion efforts of the St. Lawrence County Chamber of Commerce. Specific job responsibilities will be defined based on the candidate's experience. Read more.
NEW: Director of Marketing - Office of Parks, Recreation & Historic Preservation
The Director of Marketing will be responsible for planning, developing, coordinating, and implementing a broad range of marketing campaigns and initiatives intended to communicate and support OPRHP's facilities, programs, events, and services. Read more.