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A proven leader in brand strategy and creative direction, Tom has spearheaded powerful creative campaigns for an inspiring range of national, high-profile clients. He has focused his decades-long career on pushing boundaries well past what’s expected, on cultivating a sense of curiosity and…

During last week's Lunch & Learn Webinar, Seth Orozco from Sojern presented his topic: Navigating the 2024 Media Landscape: Collaborative Marketing Strategies for Destinations and Attractions. Some insights from the webinar:  Who is Sojern? Sojern is a marketing platform that uses data to…

Last weekend, NYSTIA attended the Adirondack Sports Summer Expo, a two-day show at the Saratoga Springs City Center in Saratoga Springs, NY. We were surrounded by many of our New York State Tourism partners.Thousands of attendees attended the show to plan their next outdoor adventure and…

Sarah Walters is currently a senior at Niagara University and will be graduating this May, 2024. She is majoring in Tourism Destination and Event Management with a minor in Communication. At Niagara, she is the Vice-President of the Hospitality and Tourism Association and a member of Club Management…

What if you could know a little bit more about your everyday social media game? Channeling his inner Brad Pitt, Chris Parsons, Director of Social Media at Workshop, recognizes an imperfect understanding of where successful social media content comes from and shares lessons around Workshop’s…

Cooperstown, NY — Tourism leaders across south-central New York are announcing the name of a new water trail being developed to attract visitors to eight counties along the Chemung and Susquehanna Rivers.  The New York Susquehanna Basin Water Trail (NYSBWT) is a conceptual trail,…

New York State Department of Environmental Conservation (DEC) Commissioner Basil Seggos today announced the start of the 2024 ‘I BIRD NY’ Challenge for birders of all ages and abilities. The challenge provides opportunities to identify birds and learn about birdlife and awards program finishers…

This past weekend the NYSTIA tourism booth was showcased at the Camping, Hunting & Fishing Show of Trois-Rivières in the Canadian province of Quebec. Trois-Rivieres is about 2 hours northeast of Montreal. This three-day travel show was a show of firsts! It was our first-ever event in the province…

Maria Sheetz is the Senior Director of Media Solutions at Amadeus Global Destinations. She works to support DMOs and state tourism offices in the United States and Canada with Amadeus' offerings including data and market intelligence and media solutions to drive profitable revenue to the destination…

Sojern, in collaboration with Digital Tourism Think Tank, Brand USA, Travel Canada, and ETC recently published: State of Destination Marketing 2024: A global overview of the state of digital marketing for destinations in 2024. The study identifies where and how Destinations are spending their…

John Sicinski is the Executive Vice President at Maid of the Mist in Niagara Falls, NY.  Maid of the Mist Corporation, located in Niagara Falls, NY has been providing America’s most monumental boat rides since 1846. Providing a memorable, family friendly and affordable experience to more than a…

Kaitie Burger is the Director of Destination Strategy at Madden Media. As Director of Destination Strategy, Kaitie serves as the lead point of contact for clients in the Mid-Atlantic and Northeast regions. Along with Madden's team of cross-functional destination marketing experts, Kaitie helps to…

During last week's Lunch & Learn Webinar, Josiah Brown from New York's Best Experiences presented his topic: Building Budget & Community Support For Tourism: Being the "Destination Evangelist". Some insights from the webinar: The importance of the tourism industry: Pride of place,…

Tiffani Amo is the Director of Tourism at the St. Lawrence County Chamber of Commerce. She started with the SLC Chamber in August 2023 with the amicable departure of former Director of Tourism Brooke Rouse. She creates the marketing plans and tourism development strategies for the Chamber and the…

Visionary Founder and CEO Cory Moskowitz founded TransPromotion, a truckside advertising firm in 2018. After decades in marketing, Cory came across a need for out-of-home advertising in the company he had currently been running. The options he found were limited, not only in quantity and location,…

Ticket Sales Begin Tomorrow – Tickets Will Be Available Here Governor Kathy Hochul today announced that Lake Placid will host a round of the WHOOP UCI (Union Cycliste Internationale) Mountain Bike World Series – the world’s premier mountain biking circuit – for the first time September…

Ross D. Levi, Executive Director / Vice President at NYS Division of Tourism - I LOVE NY, Empire State Development (ESD) will be discussing New York State's tourism promotion efforts at the 2024 NYS Tourism Conference in Niagara Falls, New York. About Ross: Ross D. Levi is the Executive…

It has come to my attention that a number of NYSTIA's 501(c)6 tax exempt members applying for pre-qualification status in the new SFS platform have encountered some confusion with regard to what documents should be required to document your non-charitable status. Here is what I have learned: You DO…

During last week's Lunch & Learn Webinar, Tom Martinelli, President & Chief Content Officer at Content Studio New York presented their topic: Winning Content for Travel Guides and Collateral Material.  Some insights from the webinar:  How to attract travelers to your guides…

After eight years in the role of executive director and two prior years as a member of the board of directors Erika Sanger departs the Museum Association of New York with strong leadership in place to carry the organization forward. Sanger’s focus on building organizational structure, securing…