News

Ross D. Levi, Executive Director / Vice President at NYS Division of Tourism - I LOVE NY, Empire State Development (ESD) will be discussing New York State's tourism promotion efforts at the 2024 NYS Tourism Conference in Niagara Falls, New York. About Ross: Ross D. Levi is the Executive…

It has come to my attention that a number of NYSTIA's 501(c)6 tax exempt members applying for pre-qualification status in the new SFS platform have encountered some confusion with regard to what documents should be required to document your non-charitable status. Here is what I have learned: You DO…

During last week's Lunch & Learn Webinar, Tom Martinelli, President & Chief Content Officer at Content Studio New York presented their topic: Winning Content for Travel Guides and Collateral Material.  Some insights from the webinar:  How to attract travelers to your guides…

After eight years in the role of executive director and two prior years as a member of the board of directors Erika Sanger departs the Museum Association of New York with strong leadership in place to carry the organization forward. Sanger’s focus on building organizational structure, securing…

During last week's Lunch & Learn Webinar, Geoff Lacher and Rich Adam from Rove presented their topic: How YOU Doin? A multiple dataset approach to stay up-to-date with your destination.  Some insights from the webinar:  What does it mean to be data-driven?: Being data-driven…

Last weekend, NYSTIA brought your travel literature to two great consumer shows - The Outdoor Adventure Show in Toronto, Canada, and the AAA Lehigh Vacation Expo in Allentown/Bethlehem, Pennsylvania. I launched our Canadian travel show tour with the 3-day Outdoor Adventure Show in Toronto. The…

An agreement has been finalized for a public-private partnership to build a new arena at Mohawk Harbor, the latest investment in Schenectady’s ongoing revitalization efforts. “This arena represents the start of an exciting new chapter in the storied history of Union hockey,” said…

Tupper Lake, NY – After four weeks of voting, The Wild Center is proud to announce its victory as this year's "Best Science Museum" in USA TODAY's 2024 10Best Readers’ Choice Awards. To celebrate the recognition, The Wild Center is holding a Community Free Day on Sat., Mar. 9 and…

Chad Hendricks, President of Experienced Associates, will speak at the 2024 NYS Tourism Conference on the New Market for Immigration (J1) Workers. As competition for employees, including international employees, continues to rise, he will be focusing on untapped markets in the world that have the…

LAKE GEORGE, NY (February 19, 2024) — Exclusive barrel-aged beverages from the best craft producers in New York are rolling into Lake George for Adirondack Pub & Brewery’s 12th Annual Barrel Fest on March 2, 2024, from 2-5 p.m. Barrel Fest is more than your average beer festival in a…

Tom Martinelli, Chief Content Officer, Content Studio New Yorkwill be presenting the workshop Winning Content for Travel Guides & Collateral Material this Wednesday, February 21st for our Lunch & Learn Webinar series.  Developing the right mix of content for travel guides and collateral…

Let us show you how to keep you up to date with your latest dataset metrics. Let’s dig through the data clutter and show you the main KPIs across different data sets to not only understand the state of your Destination, but what to expect in the future.  Why You Should Attend:  Main key…

Last weekend, NYSTIA exhibited at the 2nd Annual USA International Sportsman Show in Pittsburgh, PA. The three-day sportsman show has a lot of hunters, fishermen, and travelers looking for unique outdoor travel experiences. There was a focus on camping, hiking, and opportunities to ride motorcycles…

During last week's Lunch & Learn Webinar, Susan Green from Paperkite presented her topic: Be Mine, Traveler: 10 Ways We've Captured Hearts in Tourism Marketing. With a little focus on language, logic, and locality, you can build the success of any campaign while staying true to your brand and…

Dutchess Tourism, Inc. (DTI) announced the launch of Commander in Cheers, an innovative augmented reality initiative aimed at sparking new engagement with the Revolutionary War history of Dutchess County, kicking off a multiyear celebration of the United States of America’s Semiquincentennial on…

Being recognized for our accomplishments is like fuel to a fire. It’s time to recognize the New York State tourism industry’s amazing work through the NYSTIA Tourism Excellence Awards! The Tourism Excellence Awards will be the highlight of the annual meeting in Saratoga in September 2024 and as…

During last week's Lunch & Learn Webinar, Colleen Onuffer and Colleen Senglaub from Break the Ice Media presented their topic: The Value of Earned Media. Earned media is one of the many aspects of tourism marketing efforts, with huge dividends: earned media helps build authenticity and…

♥ Win a Valentine's Day Treat at "Be Mine, Traveler" – A Special Event for Destination Professionals! ♥ Join Susan Green from Paperkite this Valentine's Day for an insightful virtual event tailored for destination marketing and tourism professionals. Discover our top ten tourism marketing…

Park Attendance Data Available Here Governor Kathy Hochul today announced state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation saw a record 84.1 million visits in 2023. Total visits statewide surged by nearly 4.7…

In the Value of Earned Media, attendees will get an overview of earned media and learn how it can be an effective addition to your marketing mix. We’ll also cover 2024 Outdoor Travel trends and how these may impact your earned media strategy. Why You Should Attend: To learn how earned media fits…